Some people say that the main aim of advertising is to improve sales of products that people do not really need. To what extent do you agree or disagree?

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There is a view that
manufacturers
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advertise their
goods
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as they aim to
increase
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the selling
process
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of unnecessary
products
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. I partially agree with
this
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perspective, since ads related to food and drinks can greatly benefit teenagers who love to eat. As marketing takes charge of advertising and introducing
products
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to the public, it is based on increasing the selling.
However
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, some
people
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think that
manufacturers
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advertise those
products
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which are less tradeable. Chairmen of manufacturing companies should accommodate the needs of the families of their employees and their own families.
That is
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why they need to advertise their leftover
goods
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such
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as toys, sweets and cosmetics.
For example
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, the owner of "Coca-Cola Company" realizes the selling
process
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is not satisfying him/her, so he tries to
increase
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it by advertising.
Thus
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, when a
process
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is not going well,
people
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need to contact the ones who are in charge of adverts. Actually,
people
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do not advertise their product when selling is complicated, they do it when they have fresh things too. Eventually, in order to
increase
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the
process
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of updating
goods
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,
manufacturers
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should make the public aware of it by advertising on the Net, TV or social media.
For example
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, when "The Yandex Taxi Company" makes out a new type of service, it should introduce it to
people
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to make the taxi sales
increase
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.
Therefore
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, when
manufacturers
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get new
products
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, they need to make an attention-grabbing advert. In conclusion, even though
people
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believe that advertisements are here for only leftover
goods
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, in reality, it is not really like
this
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.

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task achievement
Consider providing a clearer thesis statement in your introduction that explicitly outlines your position regarding advertising and unnecessary products.
coherence and cohesion
Ensure that your paragraphs each focus on a single main idea that supports your overall argument.
coherence and cohesion
Strengthen your concluding statement by summarizing your main points clearly and reemphasizing your position.
relevant specific examples
You have included relevant examples which help to illustrate your points and show your understanding of the topic.

Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • advertising
  • consumer behavior
  • perceived need
  • luxury goods
  • brand loyalty
  • psychological tactics
  • emotional appeal
  • social status
  • purchasing behavior
  • essential products
  • marketed
  • information dissemination
  • misleading
  • want vs need
  • consumer awareness
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