IELTS Writing Correction Service
Writing Samples
Band 6

Some people say that advertising is extremely successful at persuading us to buy something. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Advertising is an integral part of modern consumer culture.
While
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 some
people
Use synonyms
 believe advertising is highly persuasive in influencing purchasing decisions, others argue that its sheer ubiquity has made
people
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 indifferent.
This
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 essay will explore both perspectives and present my own view. On one hand, advertising remains a powerful tool in shaping consumer
behavior
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behaviour
show examples
. Professional advertisers are adept at appealing to not only practical needs but
also
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 emotional and psychological desires.
For instance
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, a jewellery ad may depict an elegant lifestyle, glamorous models, and social admiration, subtly suggesting that owning the product will enhance one’s attractiveness or status. In
this
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 way, advertisements don’t merely promote a product—they sell a dream or identity that resonates with consumers.
On the other hand
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, some
people
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 contend that advertising has become so common that it no longer holds sway. With commercials flooding social media, public spaces, and television,
people
Use synonyms
 have become desensitized and often ignore them altogether. Many consumers now rely more on product reviews and personal recommendations rather than promotional content.
However
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, even if
people
Use synonyms
 consciously overlook most ads, creative and emotionally resonant campaigns can still grab attention and influence decisions at a subconscious level. In my view,
while
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 advertising may not work on everyone all the time, its strategic use of imagery, emotion, and repetition continues to impact many purchasing choices.
Therefore
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, I believe advertising remains an effective—though increasingly subtle—force in shaping consumer
behavior
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behaviour
show examples
.

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coherence and cohesion
Enhance the connection between paragraphs by using linking phrases that clearly indicate contrasts or comparisons.
task achievement
Consider elaborating on the emotional impact of advertising with perhaps another example or two to add depth to your discussion.
coherence and cohesion
The essay presents a clear introduction and conclusion, outlining the key arguments effectively.
task achievement
The use of specific examples, such as the jewellery ad, effectively illustrates the persuasive power of advertising.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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