In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays, in the increasingly digital age, advertisements can be seen almost everywhere in cities. A variety of merchants use advertisement marketing methods that emphasize "new" about their items. I believe there are several reasons for

this

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phenomenon. Today, I would like to discuss both the positive and negative impacts of

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topic.

Firstly

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, lots of businesses promote their sales effectively by emphasizing their products are new. In some ways, it attracts various consumers to learn and purchase these items, especially young people who are curious about the new function or appearance.

This

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advertising method is particularly prominent in the brands of electronic devices.

For example

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, Apple company gradually publishes advertisements announcing that it will launch new iPhone devices

according to

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their previous style. Lots of individuals are quite interested in

this

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, and even reserving it in advance. Once the new iPhone was launched, the sales performance was extremely positive. From the above Apple company sample, we can notice that these methods of marketing can boost economic growth, which helps their local people obtain more job opportunities. On the plus side, it allows residents to have good salaries to support their families, which enhances economic sustainability and brings a good living environment.

Furthermore

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, the government can invest in local education because of the good financial background.

However

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, what cannot be ignored is that immature people like teenagers, can be attracted to and buy these items because of

this

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kind of advertising. Some of them even take out a loan to buy it. It will undoubtedly impact their mental health if they can not afford the loan interest.

In addition

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, the government and commercial businesses have the responsibility to notice the influence of the entire society when they want to push economic development.

monicaliu0808Mon Jun 09 2025

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coherence and cohesion

Make sure each paragraph has a clear main idea and follow it closely.

task achievement

Try to provide more examples to support your points and make them clearer.

coherence and cohesion

Conclude your essay with a clear summary of your views.

positive

The introduction outlines the topic well and states your opinion clearly.

positive

The use of the Apple example is relevant and helps illustrate your point about advertising.

Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

Summary
Restatement of thesis
Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

In conclusion
To conclude
To summarize
Finally
In a nutshell
In general

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7
Linking words
meeting the goal of 7 or more
0
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

291 words

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Topic Vocabulary:

Innovation
Fast-paced
Distinguishing
Psychological aspect
Inherently
Perceived
Continuous improvement
Revolutionary
Feasible
Throwaway culture
Undervalue
Longevity
Obscure
Novelty
Unsatisfactory

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In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Include an introduction and conclusion

Some students take a year off studying between finishing school and going to university in order to travel or to work. Do the advantages outweigh the disadvantages?

Some people think painting and drawings are important as other subjects. They should be compulsory in high school education. To what extent do you agree or disagree?

Nowadays schools should not use textbooks because children get bored with books. Using games, computers and TV is a better way to give them new information and knowledge. To what extent do you agree or disagree with this statement?

(VMN)In many countries governments are investing in new technology to deal with the public. Why this happening? Do you think this is an appropriate use of government money?

Some people think technology development decreases crime, while others believe it actually encourages crime. Discuss both views and give your own opinion.