Some people think advertisements may have positive economic effects whereas others think there are negative social effects because individuals are not satisfied with who they have. Discuss both views.

In recent years, the role of advertising has sparked considerable debate.
While
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some contend that advertisements stimulate economic development, others argue that they impose harmful social consequences.
This
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essay will discuss both perspectives before presenting a personal viewpoint. On the one hand, it is essential to recognise that individuals should acknowledge that advertisements are often viewed as a driving force behind economic progress.
Firstly
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, they serve as a crucial channel for informing consumers about new products and services, thereby stimulating demand and boosting sales, which ultimately fuels economic growth.
Secondly
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, advertising enables businesses, especially small and medium enterprises, to compete with larger corporations by reaching potential customers more effectively.
For instance
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, companies
such
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as Vinamilk invest heavily in marketing campaigns to enhance brand recognition and improve product quality.
Moreover
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, advertisements can foster innovation by motivating firms to differentiate their offerings and meet ever-changing consumer preferences.
On the other hand
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, it is equally important to accept the social drawbacks of advertising. A critical aspect to highlight is that a multitude of campaigns set unrealistic standards of beauty, wealth, or success, which can leave individuals feeling dissatisfied with their own lives.
This
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is particularly damaging to vulnerable groups
such
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as young people and the elderly, who are more easily influenced into adopting harmful behaviours, including excessive consumption of junk food or online gambling.
Furthermore
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, advertising often manipulates consumers into purchasing unnecessary products, which not only results in wasteful spending but
also
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exacerbates problems of overconsumption. An additional crucial concern is its environmental impact by fuelling mass consumption, advertising indirectly contributes to overproduction, waste generation, and environmental degradation. In conclusion, it is undeniable that advertising plays a pivotal role in promoting economic growth and driving innovation.
Nevertheless
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, its adverse social implications,
such
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as fostering materialism, dissatisfaction, and environmental harm, cannot be underestimated. In my view,
while
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advertising is indispensable in modern economies, stricter regulations should be imposed to ensure that its influence informs and empowers consumers rather than misleads them.

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Task response
Your essay gives a good view of both sides and a clear end. Keep this clear aim in every paragraph.
Coherence and cohesion
Link your ideas in a smooth way. Use words like also, however, but, besides. Start each new point with a clear topic sentence.
Task response
Give more real life examples to back each point. One example is not enough. You can use small facts or numbers.
Grammar and accuracy
Try to keep short and simple sentences. If you have long lines, break them into two sentences for ease.
Task response
Check the end: restate your view in a short line.
Structure
Clear view and good balance of ideas.
Coherence
Good use of linking phrases.
Structure
Introduction and conclusion present.
Topic Vocabulary:
  • Consumer spending
  • Economic growth
  • Brand awareness
  • Market competition
  • Innovation
  • Employment opportunities
  • Tax revenues
  • Unrealistic expectations
  • Idealized lifestyle
  • Dissatisfaction
  • Harmful stereotypes
  • Manipulative tactics
  • Psychological impacts
  • Ethical standards
  • Responsible consumer behavior
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