Many people think that increasing business and cultural contacts between countries is a positive development. However, others believe that these are leading to the loss of national identities. Discuss both views and give your own opinion.

In the contemporary era, the expansion of global business and cultural contacts has become a highly debated issue.
While
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some argue that these interactions bring substantial benefits, others fear they may gradually erode national identities. In my view, the advantages of global integration outweigh its drawbacks, provided that cultural heritage is consciously preserved. On the one hand, closer international cooperation generates remarkable economic and cultural benefits. From an economic perspective, multinational corporations
such
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as McDonald’s or Starbucks create employment opportunities and stimulate local industries by fostering competition.
This
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not only raises living standards but
also
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encourages innovation within domestic markets. Culturally, cross-border exchanges enrich individuals’ worldviews.
For example
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, through social media platforms like Instagram, millions of users gain direct exposure to different lifestyles and traditions, thereby cultivating greater cultural awareness and tolerance.
Such
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developments foster mutual understanding and strengthen global harmony.
On the other hand
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, critics argue that
globalization
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globalisation
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threatens cultural uniqueness. When global chains dominate food markets, traditional cuisines may lose popularity
due to
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their time-consuming preparation. Over time, local communities risk neglecting their culinary heritage, which forms an essential part of national identity.
Similarly
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, excessive reliance on foreign media and entertainment can diminish younger generations’ appreciation for indigenous art forms. If these trends continue unchecked, nations may experience a gradual erosion of cultural pride. In conclusion, the increasing exchange of business and culture brings undeniable economic growth and broader perspectives.
However
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, governments and communities must actively safeguard their traditions to ensure that
globalization
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globalisation
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does not come at the expense of national identity. With a balanced approach, countries can enjoy the benefits of integration
while
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preserving their unique cultural legacies.

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Task response
You do show both sides and give your own view. To reach a higher score, add a clearer plan of steps or ideas to keep home culture safe while you trade.
Task response
Give more strong and clear examples for each idea. Add a few local ways or laws that help keep trad craft and songs alive.
Coherence
Link your ideas with simple and small links. Do not use too long lines. Each paragraph should hold one main idea.
Coherence
Use plain words most of the time. Avoid big words. This helps the flow.
Coherence
Try to end with a calm line that shows how we can gain from world growth but save our own culture.
Strength
Clear view and a good balance of pro and cons.
Strength
Good use of “On the one hand” and “On the other hand” to show both sides.
Strength
Examples used are relevant and the ending is clear.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example
Topic Vocabulary:
  • globalization
  • economic growth
  • living standards
  • cultural understanding
  • homogenization
  • national identities
  • preservation
  • cultural heritage
  • balancing
  • embrace
  • opportunities
  • respecting
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