In their advertising, businesse nowadays usually emphasis that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays, businesses often
emphasize
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emphasise
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that their products are new in some way.
This
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happens mainly
due to
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intense competition in the market, and I believe it is largely a positive development. One of the main reasons companies present their products as new is their desire to gain a competitive edge. With so many firms competing for attention, businesses rely on innovation and updated features to attract customers.
For instance
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, Apple launches a new iPhone every year, highlighting unique functions that distinguish it from previous versions.
Such
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strategies not only boost sales but
also
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help companies maintain their reputation for being technologically advanced.
This
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trend can be seen as positive because it creates opportunities for improvement. When firms identify flaws in previous models, they introduce upgraded versions that meet customer needs more effectively.
Moreover
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, it benefits consumers by giving them a wide range of options
according to
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their preferences and budgets.
For example
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, household appliances
such
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as dishwashers and washing machines are manufactured in diverse models, enabling buyers to select the one that best suits their financial situation.
Therefore
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, businesses benefit from increased growth
while
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customers enjoy greater choice. In conclusion, companies highlight new aspects of their products mainly to stay ahead in a highly competitive market.
This
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practice is beneficial, as it encourages innovation, enhances product quality, and provides consumers with a wider variety of options.

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task response
Your answer has a clear view and good examples. To raise the score, add a short look at a possible bad side and give one more clear example.
coherence
The writing follows a good plan with linking words. To make it better, have a strong topic line in each paragraph and connect ideas a bit more, and avoid repeating the same word.
strength
Strong view with a clear answer to the task.
strength
Good use of an example (Apple) to show the point.

Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

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