More and more people want to buy clothes, cars and other items with famous brands. What are the reasons? Do you think it is a positive or negative development?

Nowadays, an increasing number of people are drawn to
luxury
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brands
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. From my perspective,
this
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trend is largely driven by herd mentality, and it is harmful because it fuels consumerism, widens social inequality, and puts psychological pressure on individuals,
while
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also
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undermining balanced economic growth. The key reason why people pursue branded products is herd mentality, where individuals imitate others rather than making rational choices. When celebrities or influencers showcase designer items, these products are seen as symbols of prestige, encouraging people to equate self-worth with possessions.
This
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mindset promotes a culture of consumerism, where individuals spend excessively to chase the latest status symbols
instead
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of considering practical needs. A 2021 survey by the Consumer Association revealed that over 65% of young
luxury
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buyers in Asia purchased items mainly for social recognition, not for utility.
Such
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behavior normalizes
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behaviour normalises
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materialistic values and shifts social focus away from long-term personal development. From an economic perspective, excessive focus on
luxury
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brands
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also
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harms diversified growth. If consumers concentrate their spending on a few multinational
luxury
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companies, local firms may lack sufficient revenue for research and innovation.
This
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reduces competition and long-term sustainability.
For example
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, Bain & Company reported in 2022 that global
luxury
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sales rose by 20%,
while
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many mid-range clothing
brands
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experienced declining profits, forcing them to cut staff and limit new designs.
Such
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an imbalance prevents economies from developing in a more inclusive and resilient way. In conclusion, the widespread pursuit of famous
brands
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, driven by herd mentality, fuels consumerism, widens social inequality, creates financial pressure, and weakens economic diversity. To build a healthier and more sustainable society, consumers should regulate their spending based on real needs,
while
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governments could
also
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encourage support for local industries and promote values beyond material possessions.

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Structure
Be clear on the plan at the start. Say what you will talk about and what you think.
Coherence
Use easy links to show flow: first, then, also, but, as a result.
Examples
Give real examples and check your facts.
Language
Use simple, plain words. Avoid hard word that a reader may not know.
Strength
Clear view and strong stance against the trend.
Strength
Use some data to back your claim.
Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite
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