IELTS Writing Correction Service
Writing Samples
Band 7

Some people think that the only way to be successful in business is to have a unique product. Discuss if you agree or disagree.

t
Correct your spelling
It
 is often argued that the only way to achieve
success
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 in
business
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 is by offering a unique
product
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.
This
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 essay completely disagrees with
this
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 statement, as there are numerous alternative strategies,
such
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 as effective marketing,
product
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 improvement, and
customer
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 relationship management, that can equally lead to
business
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 prosperity.
Firstly
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, even the most innovative
products
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 will fail without a well-structured marketing strategy. Businesses must communicate the value of their offerings to potential customers to generate sales. Marketing campaigns, advertising, and social media promotion play a pivotal role in attracting attention and building brand recognition.
For instance
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, many startups with ordinary
products
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 have managed to dominate their markets purely through clever marketing and strong
customer
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 engagement, demonstrating that uniqueness alone is insufficient for
success
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.
Secondly
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, improving and refining existing
products
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 can be more profitable than launching entirely new ones. Incremental innovations that enhance usability, quality, or affordability often appeal to a wider audience and ensure sustainable revenue. A unique
product
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 may
initially
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 attract attention, but high prices and niche appeal can limit its market, causing profits to decline over time.
In contrast
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, businesses that continuously enhance their existing offerings can maintain a loyal
customer
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 base and secure consistent earnings.
Finally
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, fostering excellent
customer
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 service and maintaining strong relationships with clients can significantly contribute to long-term
business
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success
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. Repeat purchases, referrals, and brand loyalty are often more valuable than the novelty of a
product
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. Companies like McDonald’s and Coca-Cola have achieved global
success
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 without relying on unique
products
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;
instead
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, they focus on quality, consistency, and
customer
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 satisfaction. In conclusion,
while
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 creating a unique
product
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 can be advantageous, it is by no means the only route to
business
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success
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. Marketing,
product
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 enhancement, and
customer
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 relationship management are equally, if not more, important strategies for achieving sustainable profitability.

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Task Response
Add one view from the other side and explain why your view is still right.
Task Response
Give one clear proof for each point. A small fact or example helps a lot.
Coherence and Cohesion
Use easy link words to show how ideas fit, like first, also, but, so.
Coherence and Cohesion
Keep one main idea in each paragraph, with a short example after it.
Grammatical Range and Accuracy
Check for small spelling mistakes and keep the language simple.
Strength
Clear view and you answer the task.
Strength
Good use of examples from big brands.
Strength
Clear structure with intro, body, and end.
Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »- a book that's free for 🚀 Premium users.

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