IELTS Writing Correction Service
Writing Samples
Band 6.5

Marketing and promotion is the key to a successful business. To what extent do you agree?

In the modern world, it is undeniable that marketing and promotion play a vital role in the
success
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 of many businesses.
While
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 I agree that effective marketing is extremely important, I believe it is not the only factor that determines whether a
business
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 succeeds. One of the most obvious reasons to support
this
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 view is that marketing helps businesses attract
customers
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 and build brand awareness. To illustrate, even high-quality
products
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 may fail if consumers are unaware of their existence.
For instance
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, through advertising, social media campaigns, and promotions, companies can reach wider audiences and persuade potential
customers
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 to try their
products
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 or services. In highly competitive markets, strong marketing strategies can differentiate a
business
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 from its rivals and increase sales significantly.
Therefore
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, marketing is often a key driver of growth, especially in the early stages of a
business
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.
However
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, another point that should not be overlooked is that marketing alone cannot guarantee long-term
success
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. To clarify, factors
such
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 as product quality, customer service, and pricing are equally important.
For example
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, if a company promotes its
products
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 aggressively but delivers poor quality or unreliable service,
customers
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 are unlikely to return. In today’s digital age, negative reviews can spread quickly and damage a company’s reputation, regardless of how strong its marketing is. Sustainable
success
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 depends on meeting customer expectations and maintaining trust, not promotion alone. To recapitulate, it is evident that marketing and promotion are crucial in attracting
customers
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 and establishing a brand, but they are not the sole determinants of
business
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success
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. I agree to some extent that marketing is a key factor;
however
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, it must be supported by high-quality
products
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, good management, and customer satisfaction. Only by combining these elements can a
business
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 achieve long-term
success
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.

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task response
The answer shows a clear view and good link between ideas. Add more specific facts or examples to back each main point.
coherence
Make a simple plan before writing: say your view, give reasons, show a counter point, and end with a short wrap up.
task response
Clear stance and balanced view
coherence
Many good links to show contrast and order
Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • Visibility
  • Market recognition
  • Digital marketing
  • Social media
  • Search Engine Optimization (SEO)
  • Online advertising
  • Consumer behavior
  • Brand loyalty
  • Purchasing decisions
  • Brand identity
  • Ethical concerns
  • Financial burden
  • Innovation
  • Saturated market
  • Customer engagement
  • Traditional vs. modern marketing
  • Market trends
  • Feedback analysis
  • Adaptability
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