In their advertisings, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Beyond a shadow of doubt that many businesses try to showcase their
products
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in a modern way in their advertisements these days.
Although
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I believe that it is a welcoming development,
along with
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some shortcomings.
Thus
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,
this
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essay will shed light on both aspects in subsequent paragraphs. On the one hand, there is a wide array of reasons why it is a positive advancement to display the new
products
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in a different way from the previous ones. The most significant reason is the attraction of consumers, appealing to the desire for the latest and greatest.
Besides
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this
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, advertising newness can signify innovation,suggesting improved features or technology, which can enhance user experience. To cite an example, Apple always emphasises novelty in their mobile phones and other gadgets to impress customers and accelerate sales in response every year.
Moreover
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, marketing of new
products
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can stimulate the economy by encouraging consumer spending and driving industrial growth.
On the other hand
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, there are a multitude of reasons why it is a shortcoming to highlight the newness of recent
products
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,
such
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as serious environmental concerns, as it encourages a disposable culture and excessive consumption.
Additionally
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, overemphasis on new items can create unrealistic expectations, as not all new
products
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offer substantial improvements over older versions. Focusing on the 'new' can detract attention from quality or ethical practices, potentially misleading concerns.
For example
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,
according to
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BBC News, it has been seen that 70% of youngsters in the USA buy new smartphones every year despite having older ones in good condition because of the influence of advertising only. In conclusion, I would like to emphasise that there are numerous optimistic effects of
this
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phenomenon, but it has some negative impacts which cannot be ignored.

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Task response
Use a clear plan. Start with a short answer in the intro. Then write two body parts that give one clear reason each, with a short example. Finish with a strong last line that takes your view.
Coherence and cohesion
Make the flow easy to follow. Use small steps, one idea per line, and short links like 'also' and 'but'. Make sure each paragraph has one idea and a clear link to the next.
Structure
The essay shows a view on both sides.
Examples
Good use of two sides and examples like Apple and BBC News.
Topic Vocabulary:
  • Innovation
  • Consumer psychology
  • Planned obsolescence
  • Cutting-edge
  • Disposable culture
  • Product lifecycle
  • Market saturation
  • Consumerism
  • Brand loyalty
  • Advertising gimmicks
  • Product enhancements
  • Obsolescence
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