In their advertisings, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Beyond a shadow of doubt that many businesses try to showcase their

products

Use synonyms

in a modern way in their advertisements these days.

Although

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I believe that it is a welcoming development,

along with

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some shortcomings.

Thus

Linking Words

this

Linking Words

essay will shed light on both aspects in subsequent paragraphs. On the one hand, there is a wide array of reasons why it is a positive advancement to display the new

products

Use synonyms

in a different way from the previous ones. The most significant reason is the attraction of consumers, appealing to the desire for the latest and greatest.

Besides

Linking Words

this

Linking Words

, advertising newness can signify innovation,suggesting improved features or technology, which can enhance user experience. To cite an example, Apple always emphasises novelty in their mobile phones and other gadgets to impress customers and accelerate sales in response every year.

Moreover

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, marketing of new

products

Use synonyms

can stimulate the economy by encouraging consumer spending and driving industrial growth.

On the other hand

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, there are a multitude of reasons why it is a shortcoming to highlight the newness of recent

products

Use synonyms

such

Linking Words

as serious environmental concerns, as it encourages a disposable culture and excessive consumption.

Additionally

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, overemphasis on new items can create unrealistic expectations, as not all new

products

Use synonyms

offer substantial improvements over older versions. Focusing on the 'new' can detract attention from quality or ethical practices, potentially misleading concerns.

For example

Linking Words

according to

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BBC News, it has been seen that 70% of youngsters in the USA buy new smartphones every year despite having older ones in good condition because of the influence of advertising only. In conclusion, I would like to emphasise that there are numerous optimistic effects of

this

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phenomenon, but it has some negative impacts which cannot be ignored.

vishally.bhardwaj

Feb 28, 2026

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Task response

Use a clear plan. Start with a short answer in the intro. Then write two body parts that give one clear reason each, with a short example. Finish with a strong last line that takes your view.

Coherence and cohesion

Make the flow easy to follow. Use small steps, one idea per line, and short links like 'also' and 'but'. Make sure each paragraph has one idea and a clear link to the next.

Structure

The essay shows a view on both sides.

Examples

Good use of two sides and examples like Apple and BBC News.

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11
Linking words
meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

287 words

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Topic Vocabulary:

Innovation
Consumer psychology
Planned obsolescence
Cutting-edge
Disposable culture
Product lifecycle
Market saturation
Consumerism
Brand loyalty
Advertising gimmicks
Product enhancements
Obsolescence

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