Some of the methods used in advertising are unethical and unacceptable in today’s society. To what extent do you agree with this view?

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Nowadays, in many countries around the world, we are constantly shown
advertisements
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on TV shows, in magazines, or on huge LED boards located at intersections.
However
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, the methods used to produce these
advertisements
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and the level of concern for ethical standards are questionable. I strongly agree that some advertising methods are unethical because they can influence
people
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’s behaviour and cause negative effects on individuals and society.
Firstly
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,
advertisements
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can encourage
people
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to buy things they do not really need, especially in families. Some families may not need the
products
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that are displayed on television, but when a housewife sees the advertisement, she may feel that it is a good idea to have it and decide to buy it immediately.
This
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happens because
advertisements
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often present
products
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in an attractive and persuasive way. In another case, there are families with young children who are not mentally mature enough to understand their family’s financial situation.
Therefore
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, they may strongly want a product after watching a toy advertisement. They may beg their parents to purchase it and cry for a long time.
As a result
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, parents may feel pressured and
finally
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be obliged to buy the toy.
This
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shows how advertising can create unnecessary demand and financial pressure.
Secondly
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, advertisers may use
people
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’s psychological weaknesses to promote their
products
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.
For example
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, they may display a young lady with a fit body using a product in order to attract customers.
Although
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this
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may not seem very harmful at
first,
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it can negatively affect young
people
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’s minds and create unrealistic expectations about appearance.
As a result
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, some individuals may feel dissatisfied with themselves.
In addition
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, some
advertisements
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,
such
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as those on cigarette boxes, use attractive slogans like “the ideal of manhood.” When
people
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see
this
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message, they may imagine a better version of themselves and decide to buy the product, even though it can be harmful to their health.
This
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demonstrates how advertising can mislead
people
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and encourage unhealthy behaviour. In conclusion, advertisement makers, regardless of the negative effects their
products
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may have on
people
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, continue to produce them in order to satisfy customers and increase profits.
However
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, these methods can have harmful consequences for both individuals and society.
Therefore
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, authorities should introduce stricter rules to check and control
advertisements
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before they are shown to the public.

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task response
Make your answer more direct in the first part. Say clearly why you agree and how far you agree.
task response
Add one more clear example with real detail. This will make your ideas stronger.
task response
Some ideas are good, but a few parts repeat the same point. Try to develop one idea more deeply instead of saying it again.
coherence cohesion
Your essay has clear paragraph order. To improve more, make the link between sentences smoother with simple linking words.
coherence cohesion
A few examples are long. Keep each body paragraph focused on one main point.
coherence cohesion
Use topic sentences that match your main opinion more closely.
task response
You answer the question and give a clear opinion from the start.
task response
Your main ideas are relevant and easy to understand.
coherence cohesion
The essay has a clear introduction, two body parts, and a conclusion.
coherence cohesion
Examples help support your points in both body paragraphs.
Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

Topic Vocabulary:
  • Unethical
  • Unacceptable
  • Deceptive
  • Exaggerated
  • Misleading
  • Manipulation
  • Vulnerable
  • Targeted advertising
  • Perpetuation
  • Societal norms
  • Stereotypes
  • Negative body image
  • Intrusion of privacy
  • Data-driven
  • Over-saturation
  • Desensitization
  • Annoyance
  • Greenwashing
  • Eco-conscious
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