These days consumers are faced with an increasing amount of advertising from various companies. To what extent do you think consumers are influenced by advertising? What measures should be taken to protect them?

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In the modern world, it is undeniable that
consumers
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are increasingly exposed to a large volume of advertising from various companies.
This
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trend has significantly influenced purchasing behaviour and consumer choices. In
this
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essay, an attempt will be made to examine the extent to which
consumers
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are affected by advertising and suggest possible measures to protect them. One of the most apparent reasons is that advertising has a strong impact on consumer behaviour. To illustrate, companies use persuasive techniques
such
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as emotional appeals, celebrity endorsements, and targeted marketing to influence individuals.
For instance
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,
advertisements
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on social media platforms are often personalised based on user preferences, making them more effective in encouraging purchases.
In addition
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, constant exposure to
advertisements
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can create a desire for products that
consumers
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may not actually need.
This
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demonstrates that advertising plays a significant role in shaping consumer decisions. The main solution that should not be overlooked is that governments and organisations should implement regulations and educational programmes to protect
consumers
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. To clarify, stricter rules on advertising content can prevent misleading or exaggerated claims.
For example
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, requiring companies to provide accurate information and clear warnings can help
consumers
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make informed choices.
Furthermore
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, educational initiatives can teach individuals how to critically evaluate
advertisements
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and resist unnecessary spending.
In addition
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, limiting
advertisements
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targeted at children can reduce their vulnerability to marketing influence. To recapitulate, it is evident that
consumers
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are strongly influenced by advertising,
while
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effective solutions include regulation and education to reduce its negative effects.
Therefore
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, it is essential for both governments and individuals to take active steps to ensure responsible consumption and informed decision-making.

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task response
For task response, you answer both parts of the question well, but your ideas could go a bit deeper. You say ads influence people and you give ways to protect them, but you can explain more about how strong this influence is in daily life.
task response
For task response, your examples are clear, but they are still quite general. Try to add one more real or more exact example to make your points stronger.
coherence and cohesion
For coherence and cohesion, your essay is easy to follow because each paragraph has a clear main idea. Still, some link words are used in a repeated way, such as 'To illustrate', 'To clarify', and 'In addition'. Try to vary them.
coherence and cohesion
For coherence and cohesion, the second body paragraph has several ideas in one block. You can make the flow even better by grouping similar ideas more clearly or by developing one idea more before moving to the next.
task response
For task response, you address both questions clearly: how ads affect consumers and what should be done to protect them.
task response
For task response, your position is clear from the start and stays the same through the essay.
coherence and cohesion
For coherence and cohesion, your essay has a clear introduction, two body paragraphs, and a conclusion, so the structure is strong.
coherence and cohesion
For coherence and cohesion, your sentences connect well and the reader can follow your ideas easily.
Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general
Topic Vocabulary:
  • Brand awareness
  • Brand loyalty
  • Emotional appeals
  • Celebrity endorsements
  • Exaggerate
  • Purchase decisions
  • Data analytics
  • Stricter regulations
  • Honesty and transparency
  • Critical thinking
  • Media literacy
  • False advertising
  • Consumer protection agencies
  • Grievances
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