Social media influencers have had a positive impact on advertising and marketing because previously, to be in advertising, you had to work for an advertising company. Now ordinary people can get involved and create work for themselves online, meaning advertising can now appeal to a greater number of people from many different backgrounds. To what extent do you agree with the above view?

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Nowadays, social

media

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influencers

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are widely believed to have a positive impact on advertising and marketing. In the past, advertising was mainly controlled by professional agencies, which limited opportunities for ordinary people.

However

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, the rise of social

media

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platforms has enabled individuals to create

content

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and promote

products

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independently.

While

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this

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development has some advantages, I disagree that its impact is entirely positive, as not all

influencers

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are reliable

and

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, and

show examples

it can lead to low-quality

content

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Firstly

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, not all influencer advertising benefits

consumers

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or the marketing industry. Some

influencers

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promote low-quality

products

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purely for financial gain, without considering the negative effects on their followers.

For example

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, beauty

influencers

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may advertise skincare

products

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that are ineffective or even harmful, yet still claim they are highly beneficial.

As a result

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consumers

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may purchase items that do not meet expectations, leading to disappointment and wasted money.

In addition

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, certain

influencers

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provide exaggerated or false reviews to make

products

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appear more attractive.

This

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can mislead audiences and reduce trust in online marketing, as people become unsure whether recommendations are genuine.

Secondly

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although

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social

media

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has made advertising more accessible,

this

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ease of entry has

also

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resulted in an oversupply of low-quality

content

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For instance

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, many new

influencers

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create repetitive or unoriginal posts simply to attract views, making it difficult for

consumers

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to distinguish high-quality brands from unreliable ones.

Furthermore

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, the intense competition among creators means that many struggle to earn a stable income, as only a small percentage achieve popularity.

For example

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, beginner

influencers

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often receive little engagement despite producing

content

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regularly, which makes it hard for them to secure sponsorships.

Consequently

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, not only do

influencers

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face financial instability, but

consumers

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also

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find it more challenging to identify trustworthy

content

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in a crowded market. In conclusion,

while

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social

media

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influencers

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have made advertising more accessible and inclusive, their

overall

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impact is not entirely positive. Problems

such

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as low-quality

products

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, misleading reviews, and excessive competition can reduce trust and create challenges for both

consumers

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and creators.

Therefore

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this

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trend should be viewed with caution.

fahaksorn.p

Apr 22, 2026

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task response

For task response, your answer is clear, but you can show your view more strongly in each body part.

task response

For task response, add one more direct reason why you disagree, so your idea feels more full.

task response

For task response, your examples are good, but some are general. Try to use one more clear and real example.

coherence and cohesion

For coherence and cohesion, your essay is easy to follow. To make it even better, link some ideas more smoothly inside paragraphs.

coherence and cohesion

For coherence and cohesion, some long sentences carry many ideas. Split one or two of them to keep the flow very clear.

coherence and cohesion

For coherence and cohesion, you use good paragraphing. You can also use a few varied linking words, but keep them natural.

task response

For task response, you answer the question clearly and give a clear opinion from the start.

task response

For task response, your main ideas stay on topic and support your view well.

coherence and cohesion

For coherence and cohesion, the essay has a clear start, middle, and end.

coherence and cohesion

For coherence and cohesion, each body paragraph has one main point and good support.

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16
Linking words
meeting the goal of 7 or more
5
Word repetition
meeting the goal of 3 or fewer
1
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

339 words

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Topic Vocabulary:

ordinary people
many different backgrounds
create work for themselves
reach more people
feel more real
build trust
paid promotion
brand image
target audience
personal connection
small business
online platform
false claims
low-quality content
clear rules
honest review
wider appeal
stable income
strong competition
positive impact

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