In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Advertisements remain an important tool for companies to attract consumers to buy their products. Nowadays, showing the new points has become a common way to draw attention. In

this

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essay, I will first analyse the reason behind it before agreeing that it is a positive

development

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Firstly

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, the willingness to experience new

functions

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is the main reason for

this

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phenomenon. Customers are hoping the new goods will improve their quality of life. An employee who has worked for a whole day,

for instance

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, is more likely to consider how to treat themselves. At that moment, an advertisement promoting a high-end chair with a SPA function will successfully draw attention.

Then

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, more exhausted employees will buy it to relax.

Therefore

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, emphasising the unique point is a wise strategy for businesses.

Furthermore

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this

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phenomenon promotes the

development

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of companies. They have to keep coming up with innovative

functions

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. Take phone producers as an example, during the past decades, they created smartphones that can scan documents, record health data, and so on, with which the old version phones were not equipped. The producers who first thought of them earned more money and beat their rivals.

Thus

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, innovation plays an important role in long-term operation. What's more,

this

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trend improves people's quality of life, for the new

functions

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cater to users' demand.

For instance

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, before software companies released the adolescents' model to limit access to apps and screen time, parents had always been worried about the abuse of electronic devices.

This

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new function allowed parents to be free from supervising children all the time and have more leisure time.

This

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further

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proves that advertising products by focusing on the new function is a positive

development

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To sum up

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, making the new

functions

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more evident in advertisements is a wise strategy to increase turnover. Generally speaking, it is an excellent trend, for it can not only benefit the long-term

development

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of a business but

also

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meet customers' needs.

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Jun 16, 2026

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task response

Answer both parts more directly in each body part.

coherence and cohesion

Make your main idea at the start of each body part more clear.

task response

Use one very clear example and explain it a bit more.

coherence and cohesion

Link some ideas more smoothly between sentences.

task response

Say why it is positive, but also show you know the other side.

task response

You answer both questions and keep to the topic.

coherence and cohesion

Your essay has a clear start, middle, and end.

coherence and cohesion

Most body parts have support and examples.

task response

Your position is clear: you think it is positive.

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10
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

323 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

people living in the 21st century generally have a better quality of life than people who lived in previous centuries. To what extent do you agree or disagree?

Some feel that individuals today spend too much time following political news while others feel politics deserves greater attention. Discuss both sides and give your own opinion.

Some people think advertisements may have positive economic effects whereas others think there are negative social effects because individuals are not satisfied with who they have. Discuss both views

Today, it is very common to have people from two different generations mix in the same workplace. Are there more advantages or disadvantages to this situation?

Some people believe that money spent on space exploration is not justifiable. There are more beneficial ways to spend this money. To what extent do you agree or disagree?