These days, consumerism is a topic of debate. Whether the necessity of an object is overshadowed by the power of its advertisement or not Is often argued. While it is undeniable people are driven to consumption by need, I wholeheartedly believe people buy goods based on how popular they are in their community.
On the one hand, many put forth the argument that some goods are absolute necessities. Whether or not some
commodities offered for sale
will still be bought because they are needed day to day. An example of
is a bed, everyone needs one to sleep in at night,
it will always have a
On the contrary
rates of a famous well advertised beds like ‘Comfy’ showed that it has a higher
dominancy than normal store brought
, regardless of necessity, high exposure products have higher ratings.It is
argued that some people don’t even have the luxury of indulging in expensive products because they simply cannot afford it.
, the advertisement is reaching them, but not affecting them.
On the other hand
, I believe the majority of purchases these days are made solely on their advertisement potential. Individuals tend to follow famous people showing off products.
, in the makeup industry, Kylie Jenner -a famous reality TV star- launched a makeup line in 2019. Which succeeded due to its popularity amongst teenagers who access her advertisements through her Instagram online page.
, it is natural human nature to want to fit in and feel equal to everyone else.
is often done through purchasing popular brands that are promoted under a better light. A great example of
they sell their phones for triple the price of any phone on the
, people still buy them purely due to their good promotion
In conclusion, I re-affirm my belief that people are society-driven, and make their purchases based on how well they are publicized as opposed to how much they need them. In the future, I hope people are less influenced by show and driven by necessity.