Many companies use advertisements to increase sales. What are the main reasons that make an advertisement effective? Is it a good thing or a bad thing to the society? Nowadays, it has been a common trend for companies to spend a large amount of money to make adverts to increase the sales of their respective products. There are certain reasons behind a successful advertisement which i will discuss below. However, i, firmly believe that those adverts have a negative impact on our society.

One of the most important things that make an advert effective is, selecting a mega star to play a lead role in that advertisement. It is widely known that stars have a lot of fans and followers. When a popular star act in an advertisement, his fans or followers watch that advert perpetually.

As a

result that

Accept comma addition

result, that

advert goes viral and get popularity within a shortest period of time.

Therefore

, the sales of that

product

increases

Suggestion

increase

substantially.

Furthermore

, most people try to follow their favourite starts in daily life. So, when their dearest stars come up with any

product

to increase its sale, they think the star uses the same

product

in real life and they

finally

decide to buy the same

product

.

Consequently

,

then

company becomes benefitted because of growing sale.

Secondly

, in my view,

this

trend has numerous drawbacks on our community. Because of spending too much money on making captivating adverts, companies often pay less attention to production department.

As a result

, they often produce substandard products; the people of society become cheated buying

such

products after watching adverts.

In addition

, some advertisements include violent scenes, which increases social unrest.

For instance

, a survey conducted by a national daily in my country, demonstrated that some adverts are largely responsible for

growing number

Suggestion

the growing number

a growing number

of crimes among teenagers. To conclude, there is no doubt that these days companies are making fancy adverts to raise their sales.

Although

they are successful in raising sales, it has some negative effects on our society. Companies should focus both on quality and advertisement of their products simultaneously.