Many companies use advertisements to increase sales. What are the main reasons that make an advertisement effective? Is it a good thing or a bad thing to the society?

For several decades, companies have used advertising campaigns to augment their sales. The vitality of a good commercial to the marketing of a

product

has only grown, as the medium used

progressed

Suggestion

to progress

from print media to social media. In

this

essay, I will elaborate on the reasons why adverts are effective, and discuss whether they are a boon or a bane to society.

Firstly

, let us discuss the factors that make advertisements effective. The primary intention of commercials was to make sure that the

product

and its features were known to the targeted

demograph

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demographic

demography

of consumers,

otherwise

known as a

product

’s “reach.” To elucidate, now popular companies

such

as Coco-Cola had done extensive marketing dating as far back as the 19th century, when posters and radio announcements were used to promote a

product

. With the advent and popularity of social media, the success of public hype has only increased multi-fold. An example of

this

are the adverts used by AirBnB in a campaign called “We are here.” Hosted on Facebook live, these ads introduced potential clients to a variety of experiences in cities around the world. Moving on to the effects that advertisements have on society, I believe there is more harm done than good.

Firstly

, an increased material dependency is being encouraged, which can lead to a sense of dissatisfaction among

people

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the people

, if their needs are not satisfied. Another societal hindrance is the level of inaccuracy of

product

representation in these marketing strategies.

For instance

, a multivitamin for hair-growth was talked about extensively on social media by several

influencers

a power to affect persons or events especially power based on prestige etc

influences

.

However

, neither proof of the efficiency of the pill nor its possible side effect

were made

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was made

known. To conclude, I believe that advertisements have a plethora of reasons why they continue to be effective, but generally tend to have a negative impact on impressionable consumers. The benefit of both companies and customers need to be considered during the promotion of any

product

, in order to better suit the needs of the society while attaining sales targets.