Many companies use advertisements to increase sales. What are the main reasons that make an advertisement effective? Is it a good thing or a bad thing to the society?
For several decades, companies have used advertising campaigns to augment their sales. The vitality of a good commercial to the marketing of a
product
has only grown, as the medium used Use synonyms
progressed
from print media to social media. In Suggestion
to progress
this
essay, I will elaborate on the reasons why adverts are effective, and discuss whether they are a boon or a bane to society.
Linking Words
Firstly
, let us discuss the factors that make advertisements effective. The primary intention of commercials was to make sure that the Linking Words
product
and its features were known to the targeted Use synonyms
demograph
of consumers, Suggestion
demographic
demography
otherwise
known as a Linking Words
product
’s “reach.” To elucidate, now popular companies Use synonyms
such
as Coco-Cola had done extensive marketing dating as far back as the 19th century, when posters and radio announcements were used to promote a Linking Words
product
. With the advent and popularity of social media, the success of public hype has only increased multi-fold. An example of Use synonyms
this
are the adverts used by AirBnB in a campaign called “We are here.” Hosted on Facebook live, these ads introduced potential clients to a variety of experiences in cities around the world.
Moving on to the effects that advertisements have on society, I believe there is more harm done than good. Linking Words
Firstly
, an increased material dependency is being encouraged, which can lead to a sense of dissatisfaction among Linking Words
people
, if their needs are not satisfied. Another societal hindrance is the level of inaccuracy of Suggestion
the people
product
representation in these marketing strategies. Use synonyms
For instance
, a multivitamin for hair-growth was talked about extensively on social media by several Linking Words
influencers
. a power to affect persons or events especially power based on prestige etc
influences
However
, neither proof of the efficiency of the pill nor its possible side effect Linking Words
were made
known.
To conclude, I believe that advertisements have a plethora of reasons why they continue to be effective, but generally tend to have a negative impact on impressionable consumers. The benefit of both companies and customers need to be considered during the promotion of any Suggestion
was made
product
, in order to better suit the needs of the society while attaining sales targets.
Use synonyms
Submitted by nivj14 on
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