If a product is sold and people buy it, then advertising is not necessary and can be considered a kind of entertainment. Do you agree or disagree with this?
Advertisement
industry has been growing rapidly lately, especially since we have entered the social media era. So many entrepreneur
introduce their products and innovations by advertising through social media. Suggestion
entrepreneurs
However
, some people believe that advertisement
is not useful if a Suggestion
an advertisement
product
can be sold easily. There is also
a notion that if this
case happened, advertisement
will be Suggestion
the advertisement
lost
its main function and can only be seen as an entertaining source. In Suggestion
losing
lose
this
essay, I shall explain some functions of advertisement
itself and provide some arguments why I disagree with the statement above.
Suggestion
the advertisement
To begin
with, advertisement
has several functions, for instance
introducing products to the market
, creating brand
image
, and increasing sales. There are several products that are not necessarily
to be advertised because they only reach niche Suggestion
necessary
market
, namely Rolex, brand
of a luxury watch. Suggestion
the brand
However
, in general terms, advertising a product
can give some beneficial impacts as mentioned before.
Furthermore
, we have to be clear the market
segment and the market
size that we want to reach for a product
. If we only think about short-term sales and profit, then
advertisement
is clearly unnecessary. Suggestion
the advertisement
For example
, selling a home-made
cake to our classmates. It can be easily sold, but it is not scalable and sustainable. made or produced in the home or by yourself
homemade
However
, if we want to sell skin-care
products, we have to gain customers’ trust even just to try the care for the skin
skincare
product
samples. We have to build the brand
image
that the skin-care
products that we are care for the skin
skincare
sold
are safe. Once we have gained Suggestion
selling
customers
trust and successfully built the desirable Suggestion
customers'
brand
image
, the product
selling will be increasing year by year, and this
process can be enhanced by endorsing some famous actress to use the skin-care
products.
To conclude, I personally disagree with the opinion that advertising is unnecessary and only a kind of entertainment. I believe there are some benefits of advertising a care for the skin
skincare
product
if we set a long-term and sustainable goal, not only the simply
sale the Suggestion
simplest
simple
product
, but also
build a brand
image
.
Submitted by mega.watty1994 on
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