Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

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Today, it is a world of consumerism. Advertising has always played a key role in driving sales of popular consumer products.

However

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, innovative and attractive advertising in the mass media

often entice

Suggestion

often entices

people to buy unnecessary luxury goods that have a negative impact on people's economic lives.

First

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, enticing ads greatly attract the attention of the audience and encourage them to buy more. In an increasingly competitive industry, companies are trying to create creative advertising to increase customer brand awareness.

For example

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, knowing that public figures have a wide-ranging impact, producers will ask stars to endorse brands. Viewers tend to imitate their

favorite

something regarded with special favor or liking

favourite

idols, so they are willing to pay for the products in the ad, regardless of their actual needs.

Second

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, good advertising companies generally understand human psychology, especially their interests, thereby increasing sales.

For example

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, in the case of YSL perfume ads, if girls spray aroma perfumes, they are likely to attract the sex. Given that love is always a common interest, advertising agencies use

this

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advantage to make their commercials more attractive than ever.

Consequently

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, more people want to buy items.

However

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, some may argue that whether consumers buy these products is a decisive factor in the context of ubiquitous advertising. It is undeniable that not every viewer is attracted to fascinating advertising. In fact, when buying patterns, sensible consumers still consider their affordability

first

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Therefore

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, they are more willing to allocate funds for basic needs than to spend on advertising projects to keep up with the latest trends. No matter how active the ad is, consumers can still make their own purchase decisions. In short, because customers have their own strong opinions and standards for quality goods, it is best to let them decide to buy the goods themselves. It's hard to say that everyone is influenced by advertising and buys good things impulsively.

Wed Jul 31 2019

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Answer the 'Advantages and Disadvantages' topic

IELTS advantages and disadvantages questions normally give you a statement and ask you to comment on the advantages and disadvantages of that statement.

Answer structure for the type of essay

Introduction
Body paragraph 1 – advantages
Body paragraph 2 – disadvantages
Conclusion

Examples to start your body paragraph:

The main advantage is...
The disadvantage of this...
The main benefit...
Despite these advantages...
One possible drawback...

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7
Linking words
meeting the goal of 7 or more
0
Word repetition
meeting the goal of 3 or fewer
2
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 7.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

7.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

308 words

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Topic Vocabulary:

consumer behavior
perceived need
lifestyle aspirations
brand image
prestige
psychological techniques
scarcity
social proof
celebrity endorsements
technological advancements
product innovations
emerging consumer needs

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Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

Answer the 'Advantages and Disadvantages' topic

In some countries young people are encouraged to work or travel for a year between finishing high school and starting university studies. Discuss the advantages and disadvantages for young people who decide to do this .

Write a letter to Mrs Barrett. In your letter, suggest how you could help her in her home say why you would like to do this work explain when you will and will not be available Write at least 150 words. You do NOT need to write any addresses. Begin your letter as follows: Dear Mrs Barrett,

Completing university education is thought by some to be the best way to get a good job. On the other hand, other people think that getting experience and developing soft skills is more important. Discuss both views and give your opinion.

Some people believe that professionals, such as doctors and engineers, should be required to work in the country where they did their training. Others believe they should be free to work in another country if they wish. Discuss both these views and give your own opinion.