More and more people want to buy famous brands of clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?

It is true that a growing number of
people
want to buy well-known designer labels of many Consumer
products
.
While
there are some obvious reasons for
this
trend, I believe that it is a Totally negative development. The reasons for the increasing consumer concern with
brand
names are simple to explain.
Firstly
, the marketing departments of giant corporations aim to identify their goods with a Glamorous and successful lifestyle, and
people
are easily swayed by advertisements. Companies often use celebrity endorsement to promote their
products
, with famous
people
Like Cristiano Ronaldo or Victoria Beckham.
Secondly
, the possession of a Mercedes car or a Gucci handbag,
for example
, advertises one’s own wealth and taste to others. The idea behind Owning a
brand
name is to make others jealous.
However
, I would argue that
this
is a completely negative development. In terms of what Ordinary
people
can afford, consumers are encouraged by corporations to squander their Savings on designer goods which the companies promise will improve their lives and make Them happy. From a social perspective,
such
messages are very dangerous, encouraging Crime,
for
example
Add the comma(s)
example,
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to steal the latest cell phones from
people
in the street. The target
Audience
Fix capitalization
audience
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is often young
people
,
who
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whom
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companies seek to attract by promoting
brand
Awareness of their
products
such
as
Coca Cola
Add a hyphen
Coca-Cola
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, Nike or Samsung. These are now considered to Be essential items to have in our modern global village. In conclusion, there are some important reasons
to
Fix the infinitive
apply
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explain why many
people
find
brand name
Add a hyphen
brand-name
show examples
Fix capitalization
products
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Products
so attractive.
Although
famous designer labels are increasingly in demand, I would
Argue
Fix capitalization
argue
show examples
that
this
form of consumerism gives
people
a false idea of what is important in our lives.

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Structure your answers in logical paragraphs

The easiest way to score well on the IELTS Task 2 writing portion is to structure your writing in a solid essay format.

A strong argument essay structure can be split up into 4 paragraphs, each containing 4 sentences (except the conclusion paragraph, which only contains 3 sentences).

Stick to this essay structure:

  • Paragraph 1 - Introduction
  • Paragraph 2 - First supporting paragraph
  • Paragraph 3 - Second supporting paragraph
  • Paragraph 4 - Conclusion

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
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