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Writing Samples
Band 7.5

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

#sales #consumer #goods #power #society
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In recent times, the sales of common goods in our society does not correspond with the real demands of people, but the level of advertisement.
This
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 is a real concern and I completely agree with
this
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 view. In our daily lives, everywhere we go, we are often bombarded with loads of adverts on Tv in our homes and public places. These are specifically designed by marketing specialists to target the innocent consumer and make them purchase the product being advertised.
For example
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, a lot of people purchase fast foods and drinks, which are unhealthy. They do not really want to buy them, but the psychological effect of the adverts, registered in their subconscious compels them to. Another reason why I believe
this
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 view is true is because most companies are profit driven. The majority of companies in our societies would go to any length to maximise sales, including aggressive marketing.
This
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 makes people acquire a lot of items they do not really need.
For instance
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, most homes have a lot of useless junk in their garage, that they were compelled to buy due to the influence of the advert.
Also
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, If these big companies are not all about making more money, the major adverts should be targeting real needs of the society like job opportunities. Unfortunately,
this
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 is not the case. In conclusion, it is true that advertising influences the goods we purchase and does not reflect the real needs of our society. In my opinion, I agree because most companies prioritise profit making over satisfying the wants of people.
Submitted by Dammy on

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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