Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

In recent times, the sales of common goods in our society does not correspond with the real demands of people, but the level of advertisement.
This
is a real concern and I completely agree with
this
view. In our daily lives, everywhere we go, we are often bombarded with loads of adverts on Tv in our homes and public places. These are specifically designed by marketing specialists to target the innocent consumer and make them purchase the product being advertised.
For example
, a lot of people purchase fast foods and drinks, which are unhealthy. They do not really want to buy them, but the psychological effect of the adverts, registered in their subconscious compels them to. Another reason why I believe
this
view is true is because most companies are profit driven. The majority of companies in our societies would go to any length to maximise sales, including aggressive marketing.
This
makes people acquire a lot of items they do not really need.
For instance
, most homes have a lot of useless junk in their garage, that they were compelled to buy due to the influence of the advert.
Also
, If these big companies are not all about making more money, the major adverts should be targeting real needs of the society like job opportunities. Unfortunately,
this
is not the case. In conclusion, it is true that advertising influences the goods we purchase and does not reflect the real needs of our society. In my opinion, I agree because most companies prioritise profit making over satisfying the wants of people.
Submitted by Dammy on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
What to do next:
Look at other essays: