Differences between countries become less evident each year. Nowadays, all over the world people share the same advertising, brands, eating habits and TV channels. Do the advantages outweigh the disadvantages of these fashions?

It is undoubtedly the case that the world today has become a global village. One of the effects of

this

is that increasingly people in all corners of the world are exposed to similar services and products and adopt similar habits. My view is that

this

is largely a beneficial process and in

this

essay I will explain why. The

first

point to make is that there are some downsides to

this

process of cultural globalisation, but these are relatively minor. The most significant of these disadvantages is that it can weaken

national culture

Suggestion

the national culture

and traditions.

For example

, if people watch films and television programmes produced in the United States, sometimes they adopt aspects of the lifestyle of the American characters they see on television. Typically,

however

,

this

only affects minor details

such

as clothing and does not seriously threaten national identity. When we turn to the other side of the argument, there are two major points to make in favour of

this

process. The

first

of these is that the more we share habits, products and services, the better we understand each other and

this

reduces prejudice against other nations. The other point relates to modernity. It is a sign of progress in a

society

that people no longer are restricted to brands and advertisements from their own

society

but are able to access more international goods. If,

for example

, there were unable to drink Coca Cola or wear Nike,

then

that would mean their

society

was not part of the international community. In conclusion, I understand the point of view of people who worry about cultural globalisation because it is a threat to national traditions.

However

,

this

is outweighed by its positive impact on international understanding and the fact that it represents progress within a

society

.