Advertisements are becoming more and more common in everyday life. Is it a positive or negative development

The development of businesses has given rise to the growing number of advertisements that can be seen anywhere, on streets or in the media. In my opinion,

this

phenomenon could be both positive and negative. On the one hand, advertising has brought a number of benefits for not only consumers but

also

businesses. Certainly, advertising provides details about newly launched products, which is important for consumers who are still unaware of

such

products. In fact, improving quality alone would be less effective if producers failed to commercialize their commodities. Putting it in another way, companies, entrepreneurs

for example

, spend a great deal of money on publicity materials in order to approach prospective customers.

This

, in return, generates higher profit and enhances those companies’ competitiveness in the market.

On the other hand

, the surge in quantities of commercials exerts several undesirable impacts on customers.

First

,

instead

of being well-informed about a new line of product, people are being bombarded with all kinds of advertisements. Those can be either deceptive or annoying; and

such

information overload has become a nuisance to many people, particularly when their

favorite

something regarded with special favor or liking

favourite

telecasts are constantly interrupted by irrelevant promotions.

Second

, advertising encourages people to purchase what they do not really need. Images of celebrities are used in many extravagant commercials, especially cosmetics, to stimulate people to purchase products that are being advertised.

However

, in reality, most of those products are of little use to buyers. In conclusion, advertisements of various types have become prevalent in modern society; and

this

is, in my view, advantageous and detrimental as well.