More And More People Want To Buy Famous Brands Of Clothes, Cars And Other Items. What Are The Reasons? Do You Think It Is A Positive Or Negative Development?

Nowadays, the world has witnessed the
dramatically
Suggestion
dramatic
increase in purchasing luxurious brands, ranging from clothes, cars to other items. There are several reasons that can be taken into account, and I believe that the drawbacks of
this
trend
is outweigh
Suggestion
outweigh
the advantages.
Firstly
, as living standard is improving, people’s lives become much better than ever before. Their demands for food, shelters are already fulfilled, and a desire to express themselves seems to replace the basic needs. By wearing clothes from famous brand, using luxury cars is the way people show their social status.
Secondly
, one of the major factors is that a profound impact of
influencers
on citizens in recent years.
Influencers
who can be celebrities, sport players, politicians, ...
start
Suggestion
Start
to play as model role, what they use become a reference for young people.
In addition
,
this
development
also
poses negative effects on society. Since the wealthy people are the minority, it means that not everyone is capable to afford expensive goods. In order to show to the world a luxury appearance, young people have to reply on their parents’ income or even under constant debts.
Furthermore
, I believe that many brands will use
influencers
a power to affect persons or events especially power based on prestige etc
influence
to manipulate consumers.
As a result
, goods are purchased mostly
base
Suggestion
based
on the marketing strategies as a trend
instead
of its quality. In conclusion, I believe the tendency of purchasing goods from well-known brands has negative impacts, as well as the improved living standard and the power of
influencers
are a major
causes
Suggestion
cause
of
this
trend.

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Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
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