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Band 6.5

Many companies use advertisements to increase sales. What are the main reasons that make an advertisement effective. Is it good or a bad thing to the society.

#companies #advertisements #sales #advertisement #society
Over a period of time, advertisement has become the most popular strategy for marketing and promoting the products or services. It has brought significant change in the pattern of expenditure and consumption in the
society
. Some people support the idea of advertising a
product
, whereas others think that it brings a negative impact on the
society
. I will discuss both the views in my essay. On one hand, advertising is an effective way of spreading the awareness among people about the use of new and existing products.
Moreover
, it enables the customers to compare a
product
 with other competitive products available in the market, so that they decide whether a
product
 is worth buying or not. Advertisements help in educating the
society
 about various health and safety issues.
Additionally
, it is the best way to raise the demand for the products.
On the other hand
, it stimulates people for impulsive buying by providing different promotional offers.
As a result
,
instead
 of saving spend their money on purchasing unnecessary goods. Sometimes, through advertising some companies provide exaggerated and unrealistic review of their products.
Consequently
, people are misguided and cheated by
such
 marketing tricks.
Moreover
, it only highlights the positive characteristics of a
product
 and tries to hide its negative aspects. In Summation, certainly, the production and innovation of goods and services have increased due to industrialisation.
Nevertheless
,
as a result
 of advertisements, the gap between the producers and consumers has
also
 narrowed. In my opinion,
although
 advertisements have both negative and positive impact on the
society
, but the benefit of providing awareness outweighs any negatives.

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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