Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

Many multinational companies nowadays heavily relying on sponsoring sporting events as a mechanism to reach out to their targeted customer base. They clearly believe that

this

is an efficient

way

to promote their products and anticipate higher sales in return. But, opponents think that

this

is not a healthy

way

of advertising and manipulates the corresponding consumer.

However

, I strongly advocate the previous notion based on the advantages over its drawbacks. Endorsing sporting events is an excellent

way

of promoting the products & brands through its target consumers. Unlike campaigning through media, radio or the internet where the message reaches to a generic public, financing a particular game exactly reaches to relevant viewers who could be the potential buyers of the company's products.

For example

, the Rolex watch company sponsors international Golf tournaments. Sice the spectators of

this

game are usually rich and can afford to buy Rolex's products.

Moreover

, these events always create employment which in turn helps the local economies.

On the other hand

, some people think that these endorsements by the big companies often end up manipulating the consumers by enticing them to make an impulse buy.

For instance

, some of the health drinks with high protein may not help the same

way

as demonstrated by the ads produced by these companies. But, sometimes end users don't realize

this

end up spending the money for the goods which they don't need. To conclude, companies always try to appeal to its customers one

way

or the other. Spending on conducting sports events

certainly

Suggestion

certain

has advantages, as these

corporates

Suggestion

corporations

corporate

are benefited, so as the others who are employed

as a result

.

Consequently

, it contributes to the economy as well.