Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

Many multinational companies nowadays heavily relying on sponsoring sporting events as a mechanism to reach out to their targeted customer base. They clearly believe that

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is an efficient

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to promote their products and anticipate higher sales in return. But, opponents think that

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is not a healthy

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of advertising and manipulates the corresponding consumer.

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, I strongly advocate the previous notion based on the advantages over its drawbacks. Endorsing sporting events is an excellent

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of promoting the products & brands through its target consumers. Unlike campaigning through media, radio or the internet where the message reaches to a generic public, financing a particular game exactly reaches to relevant viewers who could be the potential buyers of the company's products.

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, the Rolex watch company sponsors international Golf tournaments. Sice the spectators of

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game are usually rich and can afford to buy Rolex's products.

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, these events always create employment which in turn helps the local economies.

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, some people think that these endorsements by the big companies often end up manipulating the consumers by enticing them to make an impulse buy.

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, some of the health drinks with high protein may not help the same

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as demonstrated by the ads produced by these companies. But, sometimes end users don't realize

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end up spending the money for the goods which they don't need. To conclude, companies always try to appeal to its customers one

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or the other. Spending on conducting sports events

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has advantages, as these

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corporations

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are benefited, so as the others who are employed

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.

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, it contributes to the economy as well.