Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree with these views?

Advertising has evolved over the

last

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few years. It has been a debatable topic on advertising being the reason in the increase of the sales of certain consumer goods, which would not be needed by the society. I completely agree with his statement because advertising mainly targets the

youth

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, which could easily be influenced. On the one side, there are reasons on why advertising cannot convince the

customer

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to buy products which are not needed by him.

Firstly

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, it depends on the spending power of the

customer

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.

This

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means, if the

customer

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does not have sufficient funds he will not be able to purchase the

product

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in spite of the strong mode of advertising used.

In addition

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, with the advancement of technology, a

customer

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has much more knowledge of the

product

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and its benefits, an attractive advert would not be convincing enough for him to buy a

product

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he would not need. On the other side, effective advertising to a large extend influences the choice of the

youth

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, and make them buy products which may not ne needed by them.

First

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of all, most of the adverts are focussed more on the

youth

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.

This

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is because the younger generation can easily get influenced, especially when they have public figures advertising a

product

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. The youngsters fail to understand whether the

product

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is needed or not.

In addition

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, some of the adverts are available in every mode of communication, making it hard for a consumer to miss it. To illustrate, if there is a new iPhone launched, we see the advert across various platforms like Facebook, emails, Instagram etc. A continuous appearance of an advert can

also

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influence the choice of a

customer

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to a great extend. To conclude, advertising cannot always have an impact on all the

customer

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segment to purchase products that would not be needed.

However

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, the

youth

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can be more easily influenced by continuous adverts which would influence their choice of buying products to a large extend.