Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

It is believed by many that nowadays popular products are being sold in high volume with the help of the advertisements and not because of the society really needs. I completely agree with
this
statement and I will state the reasons for my view. The most compelling reason for my view is that advertisements are being used broadly now. It is getting easier to convince people to buy when the products are being advertised everywhere,
such
as TV commercials, Internet Pop-ups and Radio advertising.
Furthermore
, some of the products offer discounts
such
as 'Buy one Get one' or ' Buy one Get
Second
One 50% off'
,
Accept space
,
which are the great deals that people do not want to miss even though they have never tried the product before.
This
resulted in the advertised products are getting more benefited in sales than those goods that are in real needs. A
further
reason to hold my view is the celebrity endorsement.
This
is because business companies believe that when famous and trendy celebrities are paid to promote the products, people are most likely to buy even though they are new to the market.
This
leads people to buy unnecessary items than what they actually need. In conclusion, I completely agree that because of the power of advertisements, people are buying popular goods than what they actually need.
This
is due to advertisements are seen almost everywhere and celebrities endorse the products. Given
this
situation, it is important that society should balance their needs when it comes to shopping.

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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