More and more people want to buy clothes, cars and other items with famous brands. What are the reasons for this? Do you think it is a positive or negative development?

Nowadays, the world has witnessed the

dramatically

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dramatic

increase in purchasing luxurious brands, ranging from clothes, cars to other items. There are several reasons that can be taken into account, and I believe that it shows the positive impact on society. I believe there are numbers of reasons that people are

favour

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favoured

favouring

in buying goods or products with well-known brands.

Firstly

, most of people believe that products

in

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with

from

famous brands have better quality and reputation.

For example

, Audi or BMW

produce

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produces

cars with elegant appearance and amusing spare parts, which are more appealing to customers than those unknown brand cars.

Secondly

, an increasing number of people are getting much richer than before, which means they are able to afford expensive and good-quality items. Some customers used to purchase cheap but less satisfactory goods just because of their limited budgets. Since people become wealthy, they are more willing to choose superior products with famous brands even though the prices are higher. In my point of view, it is a positive development

to

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of

both individual and society. To start with, buying famous brand with clothes or cars is a symbol of high living standard. People can improve their

life styles

a manner of living that reflects the person's values and attitudes

lifestyles

by consuming higher quality goods. They can judge products by the popularity of the brands

instead

of simply choose

the cheap

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the cheaper

the cheapest

ones.

Furthermore

, companies and factories will try to manufacture their products more attractive by improving quality and reputation in order to maintain good images of them.