Advertisements have impacted our modern world. Discuss the advantages and disadvantages of advertisements.

#advertisements #world

In the modern world, advertising plays a unique role in marketing strategies and became a major element in today’s world. While advertisements have demerits

such

as targeting naive customers, it has its merits as a

business

industry

. Both advantages and disadvantages will be

further

discussed. One drawback to commercial ads is that it can be directed to target certain groups

such

as children or illiterate people, who can be misled by false marketing campaigns. Al-Ahram Weekly recently reported that the Egyptian authorities ended the

business

of 10 agencies that were specialized in marketing unapproved medications, and 95% of the customers were uneducated citizens residing in poor districts. Another negative outcome is that some families may face stress because they are forced to answer the high demands of their dependents. While parents try to control their children consuming activities, some acquiesce to these demands, which can cause financial difficulties to some of them.

Thus

, it can be said that advertisements have some clear negatives.

On the other hand

, advertising as an

industry

is an essential player in the modern world. The amount of money spent on campaigns in 2017 exceeded 500 billion dollars worldwide, according to a report published in The Daily Telegraph.

Moreover

, advertisers provide a huge number of employment opportunities to different job categories

such

as directors, creators,

business

management, and workers. If there are factors that led to reducing the volume of the

industry

, a vast number of beneficiaries will be affected. Another benefit of advertisements is that it allows consumers to be introduced to new products and opportunities. Despite the useless posters and place-cards, people may find themselves consuming more cheaper products or buying their perfect home.

Hence

, it is understandable why advertising became a constant

business

element nowadays. In conclusion, having shown both positives and negatives of advertisements, it can be concluded that despite the drawback of targeting certain groups or ages, which are detrimental in some cases, the benefits of advertising as an

industry

is undeniable.

Submitted by hegazy.mee on Tue Dec 31 2019

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

Summary
Restatement of thesis
Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

In conclusion
To conclude
To summarize
Finally
In a nutshell
In general

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6Linking words
meeting the goal of 7 or more
2Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

331 words

7.50

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.5

Complete response

7.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Advertisements have impacted our modern world. Discuss the advantages and disadvantages of advertisements.

Include an introduction and conclusion

In majority of universities learners focus on specific subjects, however some consider that universities must motivate learners to learn a great range of subjects. To what extent to you agree or disagree with this.

In some countries an increasing number of people are suffering from health problems as a result of eating too much fast food. It is therefore necessary for governments to impose a higher tax on this kind of food. To what extent do you agree or disagree?

What technologies did you use to help you in your studies? Describe how it has helped you. Use specific reasons and details to support your answer.

Millions of dollars are spent on space research every year. Some people argue that the money should be spent on improving living standards on Earth. Do agree or disagree ?

Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.