Some companies sponsor sports as a way to advertise themselves. Some people think that it is good, while others think it has some disadvantages. Discuss both views.

Today’s world, sponsoring sports clubs and players has become an effective way of
advertisement
of companies and their products. There are those who believe that
this
method
has a significant impact on companies and society, others think it is not.
This
essay will examine both sides of the argument. On the one hand, as an
advertisement
method
of funding sports contains several benefits for companies, players, sports clubs, and
also
society.
Firstly
, in point of view of benefits for companies,
this
method
offers them to introduce their products in the market. Nowadays, many people admire some athletes who are successful in their sport field and tend to imitate those players’ behaviours, lifestyle, and even their style of dress. These people’s preferences may be affected by these athletes,
for example
, if a person has admirable feelings to an athlete, they could purchase products which are provided by companies to athletes by sponsoring them.
As a result
,
this
could provide companies to increase in income.
Secondly
,
this
method
could
also
benefit for the society. For illustration, sport clubs can use
this
money given by companies to improve their sports facilities which may give a significant chance to train the future’s young athletes.
On the other hand
, there could be
also
disadvantages, especially for companies. Companies can be negatively affected by the behaviours of sponsored players. If an athlete commits a crime,
such
as drug using, there will be a lot of news circulating in the media, which makes people have disgusting feelings toward that player.
Thus
,
this
may lead to damage the company’s reputation among the public and business environment.
Furthermore
, the company might have had to signed of the
advertisement
contract, so the money spent on
this
contract will be wasted. In conclusion, there are several reasons, whether sponsor sports as an
advertisement
method
is beneficial for companies or if it contains more disadvantages than benefits, as discussed above.

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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