Some people believe that the higher a product is priced, the more likely it is that people will want to buy it.
To what extent does price influence potential buyers?
What other factors influence people to buy a product?

Beha

viour of

Suggestion

The behaviour

the consumer about purchasing the

product

has been a research topic throughout the

last

many decades. While some researchers have proved that the pricing eventually affects the decision making of the consumer, there are other aspects which have

also

been popular affecting the choice of the customer.

To begin

with

the

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with, the

price

factors, there are some social factors owing to which people tend to choose costly products. The

first

factor is the general perception of the human society that quality is always costly to achieve and

hence

the standard

product

is

also

higher priced than the normal

one

.

For example

, to prepare durable furniture, timber wood is used in Indi

a which is

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India, which

expensive due to its low harvesting and higher demand. The

second

one

is the social standard attached to the

price

tag, as it has become the status quo for the community to have the dear capital. The

last

but not the least is the brand name. Most of the branded products are high-priced and have

also

become the benchmark of the wealth among the masses.

For instance

, if a person uses iPhone or iPad, people believe him or her as a rich.

Thus

, peop

le whether the

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people, whether

y could afford it or not would like to purchase sky-high commodities to either show off the luxury or due to a wrong assumption.

However

, there are others which affect the shopping choice.

Firstly

,

product

quality is the highly desirable feature without which merchandise cannot stand in the competitive market.

For instance

, no

one

would like to purchase substandard shoe

s no mat

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shoes, no

ter which brand they belong to.

Secondly

, nowadays, an individual would

first

research on the internet for the reviews and ratings given by other cust

omers and no

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customers, and

one

would prefer the

product

below rati

ng fou

Suggestion

rated

r out of five.

Thirdly

, adve

rtisement tar

Suggestion

an advertisement

geting a particular group of people affect their preferences.

For example

, toothpaste for the children would aim to manipulate small kids by attractive colo

rs and

a flag that shows its nationality

colours

tast

e and may

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taste, and

give free toys with it to attract them.

Finally

, the creative products are always welcomed and would be sold out of curiosity.

Thus

, apart from

price

, high-quality, high-rated, strategic advertised and innovative products are always overwhelmed by the market. To conclude, of course,

price

is

one

of the decisive elements for consumers and exorbitant ones have become the

first

choice for them,

although

some facets are there which impact the customers to purchase the things