Marketing and promotion is key to a successful business. To what extent do you agree?

In today’s world, running a successful
business
is extremely challenging because of intense competition.
Hence
, some believe that marketing and promotion of a commercial venture
is
Suggestion
are
critical to its success. I completely agree with
this
point of view.
Firstly
, actively marketing and promoting your
business
by means of newspaper advertisements and distribution of brochures make more customers in your locality aware of your products and services.
This
can most definitely accelerate the growth of your
business
, as against relying on ‘word of mouth’ publicity for increasing your clients.
For example
, if there is a store which sells high quality electronic items, but people do not know about its existence, it may not be able to achieve the desired sales. Through these publicity tools, you can
also
update potential buyers regarding new products and discount offers, thereby increasing footfalls.
Secondly
, digital marketing by means of google,
facebook
Suggestion
Facebook
and other
such
online portals, customers can get all the information regarding your products and services instantly.
This
can
also
give you an even wider reach beyond your locality.
This
means that anybody who has a smartphone and requires your products, can get in touch with you at the click of a button. According to a recent article, more and more people are now preferring to search for their requirements online before making a decision to purchase.
Therefore
, if businesses do not have any online presence, they will miss out on a very large customer base. To conclude, publicising your
business
actively
Suggestion
activities
will not only generate a greater number
customers
Suggestion
customer
faster, but
also
educate customers regarding your product offerings and help them make buying decisions.
Thus
, in my opinion, it is imperative for businesses to have a proper marketing strategy for increased chances of success.

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Topic Vocabulary:
  • Visibility
  • Market recognition
  • Digital marketing
  • Social media
  • Search Engine Optimization (SEO)
  • Online advertising
  • Consumer behavior
  • Brand loyalty
  • Purchasing decisions
  • Brand identity
  • Ethical concerns
  • Financial burden
  • Innovation
  • Saturated market
  • Customer engagement
  • Traditional vs. modern marketing
  • Market trends
  • Feedback analysis
  • Adaptability
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