16. Many famous sports players advertise sports products. Do the advantages of this outweigh the disadvantages?

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In the contemporary era, sports competitions have become so popular around the world for the entertainment purpose. Meanwhile, commercial advertisement companies spend a huge amount of salary to invite famous sports celebrities to promote sport products via advertisements. Some people believe that 
this
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will benefit communities and their fans.
However
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, I personally disagree with
this
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view and the essay will discuss about my view.
To begin
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with,  it is the fact that sports celebrities have become their fans' role models worldwide. Their fans always pay an attention to the clothes they wear, gadgets they used, cars they drive, and so on.
Then
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their fans will copy what they do in their daily life.
Therefore
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, many companies take
this
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as ad
vantage a
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an advantage
advantages
nd invite them to promote their products. Under the af
fect o
a phenomenon that follows and is caused by some previous phenomenon
effect
f sports players, the ad
vertises w
someone whose business is advertising
advertisers
ill easily attract ordinary people's attention and persuade them to purchase the products due to their favourite sports players. 
Then
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they tend to spend their money on the items which might not benefit them or waste th
em m
of them or themselves
their
oney.
For example
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, some soft drinking companies have the long history to use sport celebrities to promote their products annually. Many Chinese teenagers drink too mu
ch s
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many
oft drinks daily which will do harm to their health. Without the advertises, teenagers might not be fond of in
taking s
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oft drinks.
In addition
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, the fee to invite sports celebrities for participating in advertises are extremely huge. In order to make the same amount of profits, retail prices of products will increase.
Therefore
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, it will add more financial burden to the customers as well.
For example
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, the prices for some popular brands of detergents are higher than that of an ordinary brand because the former one spent much money in
t
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on
heir advertisements.
Therefore
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, inviting sports celebrities to promote products will co
ntribute higher r
Suggestion
contribute to higher
etail prices and will add bu
rden t
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a burden
burdens
o consumers.  In summary, sports celebrities play in advertises for profit which
also
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contributes high retail prices and increases consumers' burdens.
Therefore
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, I did not believe it is beneficial to have sport celebrities for commercial pr
oducts a
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product
dvertisements.
Submitted by busybee1693 on

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Topic Vocabulary:
  • endorsement
  • influence
  • credibility
  • reputation
  • globalize
  • brand image
  • penetrate markets
  • role model
  • participation
  • high costs
  • premium pricing
  • overshadow
  • product features
  • consumer trust
  • reputation risk
  • scandal
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