Marketing and promotion is the key to a successful business. To what extent do you agree?

It is considered that promotional campaign to advertise products in the

market

are essential to excel in the business. In my opinion, I believe that the promotion of a specified

product

is essential to compete with the others in order to succeed in the business, provided the actual

quality

standards of a

product

are not compromised.

To begin

with,

product

advertisement is essential in order to compete and survive in today's intense competition amongst numerous similar products. People have various options to choose an item and they use ads and promotional campaigns to acquire the information about any object.

Thus

, successful marketing allows introduction of a brand in the

market

and attract customers. Despite, having an excellent material available in the

market

for sale, it cannot attract the buyers unless known to them by the advertisements. It is,

thus

, obvious that it becomes difficult to succeed in achieving successful sale of a

product

, unless marketed properly.

On the other hand

, while marketing is essential to improve the productivity of a company, other important factors need not to be compromised. The most important of them is maintaining

quality

standards of products, as marketing can only introduce products to the customers, but better

quality

ensures long term survival of a

product

in the sales

market

.

For example

, television brands like Samsung and Sony have survived and dominated the

market

not by mere promotion, but by maintaining excellent standards of their products as compared to their competitors.

Hence

, success can not be achieved in business without maintaining standards of a

product

. In conclusion, marketing promotion plays an important role in running a successful trade, but long term survival of a company requires that the

quality

is not compromised at any stage.