Marketing and promotion is the key to a successful business. To what extent do you agree?

It is considered that promotional campaign to advertise products in the
market
are essential to excel in the business. In my opinion, I believe that the promotion of a specified
product
is essential to compete with the others in order to succeed in the business, provided the actual
quality
standards of a
product
are not compromised.
To begin
with,
product
advertisement is essential in order to compete and survive in today's intense competition amongst numerous similar products. People have various options to choose an item and they use ads and promotional campaigns to acquire the information about any object.
Thus
, successful marketing allows introduction of a brand in the
market
and attract customers. Despite, having an excellent material available in the
market
for sale, it cannot attract the buyers unless known to them by the advertisements. It is,
thus
, obvious that it becomes difficult to succeed in achieving successful sale of a
product
, unless marketed properly.
On the other hand
, while marketing is essential to improve the productivity of a company, other important factors need not to be compromised. The most important of them is maintaining
quality
standards of products, as marketing can only introduce products to the customers, but better
quality
ensures long term survival of a
product
in the sales
market
.
For example
, television brands like Samsung and Sony have survived and dominated the
market
not by mere promotion, but by maintaining excellent standards of their products as compared to their competitors.
Hence
, success can not be achieved in business without maintaining standards of a
product
. In conclusion, marketing promotion plays an important role in running a successful trade, but long term survival of a company requires that the
quality
is not compromised at any stage.
Submitted by waqaskhalid24 on

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