In some countries the average of people is increasing and their levels of health and fitness are decreasing. What do you think are the cause of these problems and what measures coud be taken to solve them?

From the dawn of invention of media, advertisements have become one of the prominent interfaces to promote products, nowadays many sport

product

companies are using sportsmen as their face of advertising.

This

essay will discuss the advantages and disadvantages of

this

aspect and conclude. One main factor that can put forward as a prime benefit of using athletes in publicizing the sports

product

is expanding the

brand

value. Players in international sports have a great fan following.

Hence

, they can be used not only as an ambassador for the firm but

also

as a source of marketing. It is said that the average sales had gone up by 78% when Sina Nehwal took Yonex shuttle

bats

a small vessel for travel on water

boats

to promote. It is

also

exemplified

in

Suggestion

by

the growing number of people using Reebok sports

brand

in India after Virat Kohli branding it. In brief, it is evident that the

sportsperson

can increase the sports

product

brand

value in countries. Another point worth considering is it can help in getting other sports into countries. Some games are limited to some countries, so for gaining an adequate

amount

of market sport

product

companies uses famous

sportspersons

to promote the

product

in their countries. Sports like Cricket which is an English game is quite popular in many of

Asian countries

Suggestion

the Asian countries

, it is said that the famous

Brand

Nike is prompting Cricket in Canada by advertising Sachin Tendulkar posters and television,

also

they have recently organized an ice cricket to promote their

brand

.

On the other hand

,

although

this

process has an adequate

amount

of advantages there are some disadvantages. Some people only work for money and they can be a

brand

face for anything. One example is that in recent International Twenty-Twenty cricket matches some cricketers are used for promoting a sport-

drink which

Accept comma addition

drink, which

had a high

amount

of doping bases and they have been paid a considerable

amount

for promoting

this

product

,

this

resulted in 158 people hospitalized by consuming that drink. So it is clear that advertising by a sports person without knowing about the

product

has some negative implications In conclusion, many sports brands are using athletes to promote their products. While people buy these products without having a

second

thought, it promotes new sports and helps in the expansion of the

product

market. Despite the minor disadvantage, the benefit of using a player in promoting a sports

product

has more advantages