More and more people want to buy clothes, cars and other items with famous brands. What are the reasons? Do you think it is a positive or negative development?

The trend of purchasing items with a well-known label is a major topic of concern in today's society.
This
happens because people often associate a famous brand with quality, and sometimes because most of their peers are using the same products. As far as
this
is concerned, the positive aspects are more significant than the negative ones. Popular brand names often attract a great number of customers.
This
is primarily because products with major brands are often of great quality and reliability. In today's world, negative feedback can be spread so fast that these brands have to try their best not incur any criticism which can ruin their reputation.
In addition
to
this
, some people purchase items with a well-known name because they want to be a member of the society of people using that product. Apple,
for example
, has successfully built a community of hundreds of millions of users of the
iOS
Suggestion
IOS
operating system. The consequence of
this
is that new smartphone users are likely to choose an Apple one so that they have access to the aforementioned community, which means they can communicate and interact with other Apple product users effectively.

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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