Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree.

These days, the rise in consumption of popular items does not measure the real needs of the society, it reflects,
on the contrary
, the strength of advertising. I completely agree with
this
statement and in
this
essay I will explain why. The
first
reason is that popular consumer goods are not essential for living. Namely, trendy clothes, artificially sweetened drinks and junk
food
, we can clearly live without them, but ads on television, magazines and websites make us believe that we need them to be happy or successful in life. Publicity is colourful, eye catching and sometimes targeted to teenagers with famous people´s pictures or videos. Maradona,
for instance
, appears in Pepsi`s publicities and
consequently
, young kids who worship him, drink that soda.
Moreover
, there are not ads about the real needs of society
such
as fresh water, fruits, vegetables and other healthy meals. These goods are not as profitable for companies as industrialized products,
therefore
, an enormous amount of money is spent on advertising to create a fake necessity for people, making them buy more unnecessary items
such
as processed
food
and fast
food
rather than fresh produce. In conclusion, advertising is needed to make people purchase a particular item, like soda or fast
food
,
therefore
, the high sales of these consumer goods do not mirror the real needs of the community, but the impressive power ads have on a person's willingness. The government should control advertisements and create a tool to thoroughly measure society`s needs to answer to them accurately.
Submitted by claramorin on

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    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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