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Writing Samples
Band 7

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

#sales #consumer #goods #power #society
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Today, with a significant increase in the number of producers of various goods, not only do buyers have difficulty choosing favourable products, but
also
 competition between producers to persuade consumers has been become hard and serious.
Therefore
, advertisements will play a key role in today’s marketing and so some people believe that power of advertisements is the major incentive for the market growth of buying popular consumer products and necessary needs of buyers is not very important. I agree with
this
 opinion to some extent, but I think the main reason for these increases of sale are people’s necessities, not advertisements. On the one hand, producers apply various methods to market their products for consumers. These days, if you see carefully around yourself, you will face tempting advertising slogan on a billboard on the streets, on different types of media that surround you and want to induce you to choose their goods. Companies spend a lot of money advertising the products and they use celebrities and famous people to bring their favours into their stories. These methods have been successful in some cases, especially for affluent people who want to be in fashion and able to afford the luxury goods
such
 as houses, cars and jewellery. So
this
 success is held in a limited circle.
On the other hand
, an intensive growth of sales of people’s main consumer products is
as a result
 of increasing their needs to them. The role of advertisement in
this
 area is confined to help the buyer choose the best products and persuade them not to buy unnecessary goods. When it comes to vital goods of living
,
Accept space
,
people, whether rich or poor do not pay attention to advertising messages that how much or many of these goods they buy. In conclusion, I think
that is
 true the power of advertisement can make people buy their products, but
this
 power is limited to rich people and
also
 unnecessary consumer goods so that the real needs of the society dictate the rate of sales.
Submitted by ammarmahkhedr2019 on

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  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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