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Marketing and promotion are the key to a successful business. To what extent do you agree

#promotion #business
It is thought that marketing and promotion are the crucial elements that lead to the success of one business. In my opinion, while it somewhat makes sense that those activities bring profit to the
company
 to some extent, I believe human resources and
product
quality
 play more vital roles. On the one hand, marketing and promotion help the
company
 market its products to the perspective clients. In order words, through those means, not only can the firm gradually build its brand image towards its targeted market, but
also
 provide necessary information about a particular
product
.
For example
, Yoplace ran its marketing campaign by giving free samples of its new produce in several stations across Vancouver
last
 year.
Besides
, they
also
 included the leaflet with details about new enzyme that could boost the digestion system work 30% more effectively.
As a result
, a potential client can differentiate a
company
’s
product
 with others and
finally
 proceed the sales.
On the other hand
,
product
quality
 and human resources take inevitable parts in a successful business. Generally, while marketing and promoting help plant the brand image for the
first
 time, the
quality
 of the
product
 decides whether the client would buy it back again.
For instance
,
although
 being impressed by the logo of a chubby and wealthy Michelin Tyre man, the clients are loyal to the tyre
product
 mainly due to its durability.
Consequently
, a specific
company
 has gained the valuable customers’ loyalty with stable sales. Another consideration is the human resources that should be worth taken into account. Without hard work manner, creativity and determination of the employees, no
company
 is able to gain its success in a very competitive market. In order words, new
product
 rooted from R&D result or effective sales strategies brainstormed by a management team has eventually led to a fruitful outcome for a particular organization. In conclusion, while marketing and promotion is considered to be the key for a business success, I would argue that
product
quality
 and the employees are unquestionably more essential .
Submitted by wendyanh04 on

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • Visibility
  • Market recognition
  • Digital marketing
  • Social media
  • Search Engine Optimization (SEO)
  • Online advertising
  • Consumer behavior
  • Brand loyalty
  • Purchasing decisions
  • Brand identity
  • Ethical concerns
  • Financial burden
  • Innovation
  • Saturated market
  • Customer engagement
  • Traditional vs. modern marketing
  • Market trends
  • Feedback analysis
  • Adaptability
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