Many companies sponsor sports as a way of advertising themselves. Some people think that is a good thing, while other think that it has disadvantages. Discuss both the views and give your opinion.

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Advertisements are used to spread a product awareness, in
this
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process a few companies sponsor sports for brand endorsement. Few people, including me assume that
this
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is a good business strategy, whilst others claim it to have a drawback, which gives false information to the sports audiences.
This
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essay will
further
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discuss both the perspectives and provide reasons to support the former statement. Branding in stadiums not only benefit companies by attracting huge masses of people, but
also
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will provide financial assistance to the sports teams. To elaborate, organizations will get an opportunity to showcase the products when the audience visit stadium to cheer,
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way many will come to know about the product since their favourite players either wear a shirt with logo, or the stadium displays digital banners with ads.
On the other hand
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, the sports team is provided with extra financial support from companies that are used to purchase equipment which are required for the game. The T20 matches,
for example
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, that are held in India every year involves a lot of money, in
such
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a situation, team players are sponsored with brands which benefits both the parties.
In contrast
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, many deny the idea of sponsorship because they claim that people get attracted to the brands and products by falsely assuming that their role models are
also
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consumers of the goods that they are advertising. Pepsi ads,
for instance
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, are popular in stadiums. No sports person will intake soft drinks due to its hazardous effects on health, yet due to the advertising, people will buy and consume.
Therefore
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,
this
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proves that the ads are leading people to false assumptions. In conclusion, Though it is beneficial for both organizations and teams to advertise products in a unique sponsorship way, it could lead to the undesirable consequences.
Therefore
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, I believe that the products must be advertised in stadiums, but they ought to be worth and good for consumption.
Submitted by skomal1510 on

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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