Some people believe that the higher a product is priced, the more likely it is that people will want to buy it. To what extent does price influence potential buyers? What other factors influence people to buy a product?

Nowadays, we have countless manufacturers and numerous products to choose from.

This

creates hard competition between the companies. As a customer, there are several features we focus upon before choosing a commodity. Price is one of the main factors since often people assume that if the merchandise is at a higher price, it either belongs to a well known brand or it is

of

Suggestion

in

good condition. Previously, we had very limited selections to choose from.

However

, because of globalization, we now have famous brands available everywhere. Examples include Nike, Puma and Addidas. People believe that branded products are of

good element

Suggestion

good elements

and have a longer durability.

Secondly

, the price comes into the picture. It is true that if a commodity is priced high, the standard and the trait of raw materials used should be higher. Every customer seeks element for the amount they spend.

In addition

, brands and price tags are used as ways to exhibit elements of social status. Some of the traditional brands spend huge amounts on advertisements, and in the modern world, people are easily notified about advertisements in manifold ways

such

as newspapers, online, and via Television commercials.

As a result

, communities easily get attracted to the products and brands that are inviting them to spend money on their goods.

Last

but not the least, there are many celebrities who act as brand ambassadors for products, and convince their fans to use them.

For instance

, the famous singer and actress, Selena Gomez, have acted a brand ambassador for the Pantene shampoo which had actually tempted many of her fans to switch their shampoos to Pantene too. In summary, we live in a world where advertisements impact consumers.

However

, the impact is limited to some extent. In my opinion, consumers will analyse their needs before choosing a commodity.