Some people think that the only way to be successful in business is to have a unique product. Discuss if you agree or disagree.

I agree with the fact that there is a huge demand for innovative merchandise and
therefore
the achievement of any business is intricately connected to its ability to offer unique and distinct goods appealing to the potential customers. My essay would discuss about the need for unique products to achieve market success and growth.
Firstly
, prosperity of business is largely dependent on its volume of sales and retail share. In today’s world, experimenting and catering to ever changing needs of the customers, results in augmented revenue and progress. Businesses can achieve the same by investing in launching new products to satisfy the consumers.
For example
, Apple has always been a successful leader in
smartphone sector
Suggestion
the smartphone sector
due to its unique camera and processor features. It has continued to be so, since, a fresh feature is always included with every upgraded version like the 3-lens camera in the latest model.
Secondly
, being unique
also
creates curiosity amongst the consumers and businesses should
encash
the small group of Quechua living in the Cuzco Valley in Peru who established hegemony over their neighbors in order to create an empire that lasted from about 1100 until the Spanish conquest in the early 1530s
Incas
on
this
human tendency to advance their growth. If a business is known to launch exclusive merchandise at regular intervals and keep its distinctiveness alive, people prefer to buy from
such
enterprise as against any routine producer.
For instance
, Amazon’s Kindle E-reader has been a never seen invention and initial launch victory was mainly due to public curiosity. Various updated versions launched to meet the customer demands, ensures readers buy the merchandize of the company
instead
of trying cheaper substitutes in the market. I conclude that a product’s novelty feature adds significantly in achieving growth and penetrating the market. Considering change is the only constant, industries have to be
experimentative
and artistic to be the frontrunner in
this
competitive world.
Submitted by reshmamarathi on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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