Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree and disagree?

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It is true that we nowadays are surrounded by a massive number of advertisements created by companies with the aim of selling their products. To some extent I agree that advertising has a great impact on sales, but I would
also
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argue we do need most of the goods that we purchase. On the one hand, there is no doubt that advertisements tempt customers to buy products by having these perfectly marketed. As a matter of fact, dwellers have increasingly become aware of their health as well as their appearance;
thus
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many advertising companies take advantage of
this
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and exaggerate the virtues of dietary supplements which are mostly reported to contain artificial sweeteners.
In addition
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, people can be seen queuing to purchase mobile phones with the latest models, while theirs are still in usable conditions.
This
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can be attributed to the influence of marketing that leads them to make those purchases, and the high sales of the iPhone seem to be the perfect example for
this
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.
On the other hand
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, I hold
that most of buying
Suggestion
that most buying
decisions made are not solely affected by advertising
itself
the thing named or in question
it
. There are still good reasons behind people’s choices, and they probably contemplate and search for necessary information before making a purchase.
For instance
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, we will carefully find out a supplementary product’s
effects
Suggestion
effect
as well as its feedback prior to buying it.
Additionally
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, new versions of products virtually have improved features that buyers may desire. A new phone,
for example
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, certainly has greatly improved attributes
such
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as a high-quality camera, being waterproof and allowing users to communicate more quickly and effectively, which enhances their quality of life. In conclusion,
although
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advertising obviously impacts on customers’ buying behaviour, I do not totally agree that they make decisions that go against their real needs.
Submitted by thuthuy.nguyen2507 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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