Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

It is obvious nowadays that multi-million organizations are splurging on advertising campaigns and purchasers seem to lean towards the products of giants rather than local ones. Not only does

this

phenomenon lead to unfairness in the

market but

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market, but

the survival of regional companies is

also

threatened. Supports from the

government

and changes in consumer behaviour might be a solution to

this

issue.

To begin

with, it is believed that large companies are creating a state of disorder due to their monopoly of products on the

market

.

This

consequently

creates a downward spiral in which the manipulation of these giants leads to the collapse of local businesses and

then

to unemployment.

For example

, the domination of smartphones manufactured by Apple and Samsung in Vietnam recently have resulted in the survival of no indigenous smartphone brands, which means a large amount of money has to be splashed out in order to import these products to fulfil the need of customers.

Thus

, unfairness is obviously a setback of

this

trend. Measures to tackle

this

issue include the intervention from both

government

and consumers. In order to avoid any monopoly from giants, the authorities should protect small business by providing them subsidies.

In addition

, barriers can be put up and special tariffs have to be taken into account to limit the amount of imported products that may corner the

market

.

However

, it must be acknowledged that backing from the

government

is only part of the equation. It is advisable that customers

also

have to take action. By changing their preferences towards products made by local companies and abiding by the anti-trust laws, purchasers are exercising their social responsibility and to a certain extent, they are playing a part in developing the local economy. In conclusion, by establishing a marketing and promotion schemes, large organizations are having a tendency to monopolize the

market

and adversely affect the development of local companies. In order to counteract

this

trend, not only should laws and taxes be implemented by the

government but

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government, but

consumers

also

have to change their shopping habits in a way that favour homegrown products.