Many famous sports players advertise sports products. Do the advantages of this outweigh the disadvantages?

It is often observed that athletes nowadays is becoming famous not only in the battlefield, but

also

on commercials. As we can see, game players are now often being a representative of

one

brand

due to the consumer behaviour that tend to trust

brand

Suggestion

the brand

more when it is influenced by similar faces.

This

essay will discuss about the advantage and disadvantage of athletes becoming the ambassador of a

brand

.

To begin

with, I agree that being a model in

one

advertisement could bring more benefit than only focusing themselves in

one

job, that are sport players. Talking about the money, being a representative face in

one

advertisement surely brings a big value of cash for the athletes. Not only bring advantages for the athletes, for the company,

brand

usually picks

one

ambassador, which really align with the product usage and the

brand

communication.

For example

, we can see Christiano Ronaldo appeared on NIKE commercial video. A storyline in the video represented NIKE shoes as a suitable product for soccer players. Christiano Ronaldo did the endorsement of the product looks genuine. It succeeds increasing sales and NIKE

brand

awareness.

In contrast

, the over-commercialization of the athletes could bring distraction for them in the game play. In order words, they might feel devastate with their side-jobs as a model and being unfocused with any important match they have to put their best effort on.

This

commercialism could bring a "boomerang" for the club. The conclusion is, the advertisement of sport players is good for the sport industry, both for the athletes, the

brand

, and

also

the club, but

this

thing may be dangerous for the athletes in becoming tired and lose excitement for the game. To minimize its disadvantage, the coach can look after the players and make sure they have good stamina before every match.