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Band 7

Many famous sports players advertise sports products. Do the advantages of this outweigh the disadvantages?

#sports #players #products #outweigh
It is often observed that athletes nowadays is becoming famous not only in the battlefield, but
also
 on commercials. As we can see, game players are now often being a representative of
one
brand
 due to the consumer behaviour that tend to trust
brand
Suggestion
the brand
 more when it is influenced by similar faces.
This
 essay will discuss about the advantage and disadvantage of athletes becoming the ambassador of a
brand
.
To begin
 with, I agree that being a model in
one
 advertisement could bring more benefit than only focusing themselves in
one
 job, that are sport players. Talking about the money, being a representative face in
one
 advertisement surely brings a big value of cash for the athletes. Not only bring advantages for the athletes, for the company,
brand
 usually picks
one
 ambassador, which really align with the product usage and the
brand
 communication.
For example
, we can see Christiano Ronaldo appeared on NIKE commercial video. A storyline in the video represented NIKE shoes as a suitable product for soccer players. Christiano Ronaldo did the endorsement of the product looks genuine. It succeeds increasing sales and NIKE
brand
 awareness.
In contrast
, the over-commercialization of the athletes could bring distraction for them in the game play. In order words, they might feel devastate with their side-jobs as a model and being unfocused with any important match they have to put their best effort on.
This
 commercialism could bring a "boomerang" for the club. The conclusion is, the advertisement of sport players is good for the sport industry, both for the athletes, the
brand
, and
also
 the club, but
this
 thing may be dangerous for the athletes in becoming tired and lose excitement for the game. To minimize its disadvantage, the coach can look after the players and make sure they have good stamina before every match.
Submitted by jhnalfarel on

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • endorsement
  • influence
  • credibility
  • reputation
  • globalize
  • brand image
  • penetrate markets
  • role model
  • participation
  • high costs
  • premium pricing
  • overshadow
  • product features
  • consumer trust
  • reputation risk
  • scandal
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