Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

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A question which many of us have to ask ourselves is whether various forms of advertisement are luring buyers into buying more than they can afford or they are increasing awareness of useful commercial products. On one hand, I am inclined to believe that shoppers undoubtedly must take into account the financial risks which are inherent in advertising.
On the other hand
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, hardly can we deny the effectiveness of advertising as a business tool. To assess the potential danger of commercials, we must bring the monetary aspect into focus. Assuming an individual was enticed into buying non-essential kitchen appliances solely because of the attractive visual appearance, he might later find his kitchen counters occupied by
this
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equipment. Not only would
such
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an individual
never touch
Suggestion
never touches
those items, but he would
also
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find his money, as well as time, being wasted.
In addition
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, the amount of time that they have spent on scrolling or looking at the screen on their personal devices could have been used for doing other domestic chores
such
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as preparing a meal for the family or spending time hanging out with their kids. Another risk they might fail to avoid is being tricked into buying products of low quality.
Although
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one can readily draw the conclusion that adverts have proven somewhat risky, we must put the benefits of them into perspective before judging whether they are truly bad. Being used as an instrument by businesses to market products that they are proud of, advertisements inform prospective customers about how those products are capable of improving everyone’s life.
For instance
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, a nine-to-five worker may find it time-consuming to do research before making a purchase since there is a heavy workload waiting for them to finish, whereas they can just take a look at some television commercials and figure out which brand is well-known and trustworthy. On top of that, a well-designed advertisement is
also
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a creative work of art that conveys both the aim of the company and artistic inspiration. Taking both sides into consideration, they point me to the conclusion that in principle, advertising can be a great source of information for the consumers, but in practice, those customers must be cautious to not get carried away by their spending habits. As is for everything else in life, moderation is the key to lasting enjoyment.

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Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

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Topic Vocabulary:
  • encourage
  • persuade
  • manipulative
  • unnecessary
  • excessive
  • artificial needs
  • desires
  • consumers
  • oversaturation
  • impulse buying
  • financial problems
  • inform
  • educate
  • features
  • benefits
  • innovations
  • raise awareness
  • social issues
  • positive behavior
  • enrich
  • well-being
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