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Band 6.5

Large businesses have big budgets for marketing and promotion and, as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

#businesses #budgets #promotion #people #gravitate #products
Nowadays, large companies which are mostly multinationals, have dedicated large budgets for their marketing expenditures.
As a result
, the marketing activities conducted by
such
 firms eventually attract the potential buyers leaving local
business
 mostly empty handed. In
this
 essay, I will not only illustrate the perils of
this
 scenario to the society, but
also
 the possible solutions and strategies to inspire folks to buy their homeland products.
To begin
 with, whenever citizens of any country start buying imported products from large multinational companies, it will result in an outflow of foreign exchange and depletion of foreign reserves, which eventually causes a deficit in the balance of trade to elevate and national currency to devalue.
Furthermore
, extensive marketing and promotions usually exaggerated the value of any commodity and people are somewhat compelled to buy them unnecessarily. According to a study, 80% of the people who default on their credit cards mentioned that they have developed a habit of buying expensive items from large companies which consumes all of their lifelong savings.
On the other hand
, in order to boost up local
business
 sale, campaigns should be launched to encourage people to buy locally produced goods. People should be made aware of the fact that they are actually helping their country and society at large. To exemplify, if people start buying local products, it will help local
business
 to grow, which will create multiple job opportunities in the society.
In addition
 to that, government should promote local
business
 by providing them subsidies financing options and
also
 restrict large companies to influence the consumer behaviour by establishing SOP’s. To recapitulate, it is essential to buy maximum possible products from local vendors so that not only they become stronger but
also
 our country becomes stronger economically in the world.

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • over-reliance
  • disrupts
  • entrepreneurship
  • economic diversity
  • monopolistic
  • financial power
  • homogenization
  • awareness campaigns
  • tax incentives
  • sustainability
  • artisan
  • eco-friendly
  • dominate
  • innovation
  • stifle
  • richness
  • cultures
  • traditions
  • highlighting
  • distinguish
  • superior
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