Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. which viewpoint do you agree with?

I do certainly have views of commercial as tools which advance our lifestyle in many ways. Basically publicity is

a

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an

approach to showcase a product, service or idea to the target audiences or

in other words

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, it is a well presented message to a group of people to increase its awareness.

Advert

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The advert

is not a new idea, but a century old tool which has transformed the lives of many since eighteen century. Nowadays it plays a very important role in influencing our decision making process. Now coming to product promotion it is a must have thing for a company to do. Companies survive on the revenue it generates where advertisements play important role in managing positive public image and perception which helps in increasing sales of its product and services. So companies rely on commercial to differentiate itself from its competitor or telling its unique selling proposition to the consumer or establishing a new concept in purchaser mind.

For example

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the success of Cola-Cola Company gives us an exemplary opportunity to study how commercial played a crucial role in building the concept of lime soda beverage in early twentieth century and rest is history. Not only Coca-Cola but Pepsi Co had

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made millions and millions of dollars. The story is quite same for other American fast food restaurant chain like MacDonald, KFC, Burger King, Starbuck and so many. In the age of information technology where access to data is available,

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reaching out to people is easy. In recent times, some of the local companies across the globe have expanded their reach to the global client and all thanks to the power of endorsement which was utilized so effectively to make that happen. ‘

Zomato

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’

a

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an

online food delivery mobile app originated in India have transformed the restaurant field. They have operated in over 40 countries from America to Europe.

Zomato

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has helped the restaurant owner to connect with their

consumer

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consumers

in a unique

manner helping

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manner, helping

them to increase their sales, but hare the main beneficiary is purchaser who wish to get their favourite food delivered at door step. Other companies like Airbnb or OYO who have changed the functionaries of hotel business and house renting business all across the world.

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but not the least ‘Uber’ an online cab renting app has transformed the cab booking system. But if we see advertisements always help business to reach their purchaser and transform their life in a greater way.

commercial

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Commercial

always helps in establishing the new concept and communicating some great ideas to the people and makes them think and adopt a new system.