More and more people want to buy famous brands with clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?

In recent decades, the trend of purchasing items with a well-known label is receiving a great deal of public attention due to its
quality
. As far as
this
is concerned, the positive aspects are more significant than the negative ones. There are numerous reasons why people usually buy popular brand names.
First
, since products with major brands are often of great
quality
and reliability, it often attracts a great number of customers. In fact, In today's world, negative feedback can be spread so fast that these brands have to try their best not incur any criticism which can ruin their reputation.
Second
, some people purchase items with a well-known name because they want to be a member of the
society
of people using that
product
.
For example
, Apple, has successfully built a community of hundreds of millions of users of the IOS operating system which end results new smartphone users being more likely to choose an Apple one so that they have access to the aforementioned community.
In addition
,
this
trend brings more benefits than drawbacks to
society
.
First
, if buyers buy
product
Suggestion
a product
the product
with popular brand names, they can be assured about the
quality
of the
product
. Plenty of evidence suggests these people,
as a result
, are less likely to worry about the chance of buying a low-
quality
item.
Second
, in order to represent success and prosperity in today’s
society
, youngsters often have the desire for high-end products.
Moreover
, it could serve as a positive motivation to push the young to strive and contribute more to economic and social development. In conclusion, some people tend to buy famous brands because of their high-
quality
products and the desire to be a part of a community owning and using the same range of items.
Also
,
this
trend can continue into the future, and consumers may thrive in a
society
where the
quality
of every single
product
is standardized, which is guaranteed by its brand name.

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Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
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